I'm a management graduate specialising in luxury management with hands-on experience in B2B growth, brand development, and strategic projects across e-commerce and premium consumer goods, including fashion, cosmetics, and furniture. I thrive on turning insights into actionable growth strategies and love collaborating with cross-functional teams to deliver measurable impact. Most recently, for my master's thesis at Nova SBE in Portugal, I focused on whether and how to develop a brand and coherent brand strategy for cultural luxury institutions, with the goal of making them visible, attracting visitors, and optimising retail performance. I'm excited to apply my international experience to new challenges in marketing strategy and growth.

Johanna Fiedler

I'm a management graduate specialising in luxury management with hands-on experience in B2B growth, brand development, and strategic projects across e-commerce and premium consumer goods, including fashion, cosmetics, and furniture. I thrive on turning insights into actionable growth strategies and love collaborating with cross-functional teams to deliver measurable impact. Most recently, for my master's thesis at Nova SBE in Portugal, I focused on whether and how to develop a brand and coherent brand strategy for cultural luxury institutions, with the goal of making them visible, attracting visitors, and optimising retail performance. I'm excited to apply my international experience to new challenges in marketing strategy and growth.

Available to hire

I’m a management graduate specialising in luxury management with hands-on experience in B2B growth, brand development, and strategic projects across e-commerce and premium consumer goods, including fashion, cosmetics, and furniture. I thrive on turning insights into actionable growth strategies and love collaborating with cross-functional teams to deliver measurable impact.

Most recently, for my master’s thesis at Nova SBE in Portugal, I focused on whether and how to develop a brand and coherent brand strategy for cultural luxury institutions, with the goal of making them visible, attracting visitors, and optimising retail performance. I’m excited to apply my international experience to new challenges in marketing strategy and growth.

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Language

German
Fluent
English
Fluent
Portuguese
Intermediate

Work Experience

Internship, B2B Business Development & Growth at Westwing GmbH
August 1, 2025 - January 31, 2026
Supported the international roll-out of the B2B division to France and Great Britain by conducting market analyses, preparing business cases, and coordinating stakeholders to enable smooth process implementation. Managed cross-functional strategic projects by maintaining project plans, contributing to process optimisation and automation initiatives, and ensuring stakeholder alignment.
Founder’s Associate at Archive GmbH
July 1, 2024 - December 31, 2024
Partnered with the founder on business development initiatives from concept ideation to implementation, contributing to the growth of the early-stage D2C marketplace for premium and luxury fashion. Secured and onboarded premium fashion brand partners by leading targeted outreach, refining pitch materials, and coordinating cross-functional integration.
Internship, Corporate Strategy and CEO Office / Group Strategy Unit at Henkel AG & Co. KGaA
January 1, 2024 - June 30, 2024
Informed top management's strategic decisions by delivering market and competitor analyses across consumer goods and chemical industries, assessing market composition, trends, and competitor positioning. Developed strategic concepts and business opportunities for the Henkel Group, focusing on leveraging generative artificial intelligence in the digitalisation pillar.
Internship, General Management at La Prairie Group Deutschland GmbH
July 1, 2023 - December 31, 2023
Analysed company costs and identified optimisation levers while maintaining operational efficiency, including a quantitative evaluation of a target structure approach for headcount set-up. Conducted product portfolio analyses and developed advanced financial reports to monitor sales performance, thereby contributing to the standardisation of the controlling reporting landscape.
Working Student, Key Account Management at Savings United GmbH
December 1, 2021 - June 30, 2023
Identified and pursued brand acquisition opportunities by analysing the German affiliate marketing landscape to prioritise high-potential partners. Served as liaison for 200+ new and existing brand partners, strengthening relationships and supporting the growth of the partner network.

Education

M.Sc. in Management at Nova School of Business and Economics
August 1, 2024 - January 31, 2026
B.Sc. in Management at Nova School of Business and Economics
September 1, 2021 - June 30, 2024
Abitur at St. Bernhard Gymnasium
January 11, 2030 - July 1, 2019
High School Diploma at Holland Christian Schools
August 1, 2013 - July 31, 2016

Qualifications

Inside LVMH Certificate (Moët Hennessy – Louis Vuitton)
May 1, 2023 - July 31, 2023

Industry Experience

Professional Services, Consumer Goods, Retail, Education, Media & Entertainment, Software & Internet