Johanna Fiedler
I'm a management graduate specialising in luxury management with hands-on experience in B2B growth, brand development, and strategic projects across e-commerce and premium consumer goods, including fashion, cosmetics,…
About
I’m a management graduate specialising in luxury management with hands-on experience in B2B growth, brand development, and strategic projects across e-commerce and premium consumer goods, including fashion, cosmetics, and furniture. I thrive on turning insights into actionable growth strategies and love collaborating with cross-functional teams to deliver measurable impact.
Most recently, for my master’s thesis at Nova SBE in Portugal, I focused on whether and how to develop a brand and coherent brand strategy for cultural luxury institutions, with the goal of making them visible, attracting visitors, and optimising retail performance. I’m excited to apply my international experience to new challenges in marketing strategy and growth.
- 3 years' experience
- Joined April 2026
Skills· 8
Languages
- GermanFluent
- EnglishFluent
- PortugueseIntermediate
Industry experience
- Professional Services
- Consumer Goods
- Retail
- Education
- Media & Entertainment
- Software & Internet
Work experience· 5 roles
Supported the international roll-out of the B2B division to France and Great Britain by conducting market analyses, preparing business cases, and coordinating stakeholders to enable smooth process implementation. Managed cross-functional strategic projects by maintaining project plans, contributing to process optimisation and automation initiatives, and ensuring stakeholder alignment.
Partnered with the founder on business development initiatives from concept ideation to implementation, contributing to the growth of the early-stage D2C marketplace for premium and luxury fashion. Secured and onboarded premium fashion brand partners by leading targeted outreach, refining pitch materials, and coordinating cross-functional integration.
Informed top management's strategic decisions by delivering market and competitor analyses across consumer goods and chemical industries, assessing market composition, trends, and competitor positioning. Developed strategic concepts and business opportunities for the Henkel Group, focusing on leveraging generative artificial intelligence in the digitalisation pillar.
Education
Certifications and awards
Hire Johanna Fiedler today
Post a job and invite Johanna, or contact them directly. No hidden commission.