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Digital marketing and media strategy consultant with 5+ years of experience in international media agencies, specializing in data-driven environments. Expert in media planning, programmatic, and omnichannel campaign management, leveraging data and market insights to drive strategic decisions (targeting, segmentation, budget allocation) and maximize performance. Experienced in end-to-end campaign execution (planning, activation, optimization, tracking, reporting), budget management, and partner coordination. Strong understanding of digital channels (SEO, SEA, programmatic, social, display) with a sensitivity to premium/luxury branding. Analytical, strategic, and proactive, with strong interpersonal skills and a continuous improvement mindset.…Digital marketing and media strategy consultant with 5+ years of experience in international media agencies, specializing in data-driven environments. Expert in media planning, programmatic, and omnichannel campaign management, leveraging data and market insights to drive strategic decisions (targeting, segmentation, budget allocation) and maximize performance. Experienced in end-to-end campaign execution (planning, activation, optimization, tracking, reporting), budget management, and partner coordination. Strong understanding of digital channels (SEO, SEA, programmatic, social, display) with a sensitivity to premium/luxury branding. Analytical, strategic, and proactive, with strong interpersonal skills and a continuous improvement mindset.

Stephanie Mirza

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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Digital marketing and media strategy consultant with 5+ years of experience in international media agencies, specializing in data-driven environments. Expert in media planning, programmatic, and omnichannel campaign management, leveraging data and market insights to drive strategic decisions (targeting, segmentation, budget allocation) and maximize performance. Experienced in end-to-end campaign execution (planning, activation, optimization, tracking, reporting), budget management, and partner coordination. Strong understanding of digital channels (SEO, SEA, programmatic, social, display) with a sensitivity to premium/luxury branding. Analytical, strategic, and proactive, with strong interpersonal skills and a continuous improvement mindset.…Digital marketing and media strategy consultant with 5+ years of experience in international media agencies, specializing in data-driven environments. Expert in media planning, programmatic, and omnichannel campaign management, leveraging data and market insights to drive strategic decisions (targeting, segmentation, budget allocation) and maximize performance. Experienced in end-to-end campaign execution (planning, activation, optimization, tracking, reporting), budget management, and partner coordination. Strong understanding of digital channels (SEO, SEA, programmatic, social, display) with a sensitivity to premium/luxury branding. Analytical, strategic, and proactive, with strong interpersonal skills and a continuous improvement mindset.

Available to hire

Digital marketing and media strategy consultant with 5+ years of experience in international media agencies, specializing in data-driven environments.
Expert in media planning, programmatic, and omnichannel campaign management, leveraging data and market insights to drive strategic decisions (targeting, segmentation, budget allocation) and maximize performance.
Experienced in end-to-end campaign execution (planning, activation, optimization, tracking, reporting), budget management, and partner coordination. Strong understanding of digital channels (SEO, SEA, programmatic, social, display) with a sensitivity to premium/luxury branding.
Analytical, strategic, and proactive, with strong interpersonal skills and a continuous improvement mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Arabic

Fluent

German

Beginner

Work Experience

Digital Consultant at Dentsu Switzerland

December 1, 2024 - Present

Transitioned into a client-facing strategic role, advising on digital strategy, platform mix, targeting, and budget allocation. Develop and execute data-driven strategies aligned with client objectives and KPIs. Oversee full campaign lifecycle from planning to delivery. Manage campaign budgets and invoicing, ensuring financial accuracy and alignment. Analyze campaign results and provide actionable insights to maximize performance.

Senior IO & Programmatic Account Manager at Dentsu Switzerland

April 1, 2023 - December 31, 2024

Promoted to lead complex, multi-channel campaigns and strengthen key partnerships. Recommended optimal inventory, targeting, and formats based on market insights and publisher data. Led a buying team and improved efficiency through process automation. Managed budgets and delivered actionable performance insights to enhance results.

IO & Programmatic Account Manager at Dentsu Switzerland

December 1, 2021 - March 31, 2023

Planned and bought media across IO and programmatic channels. Managed creative setup, targeting, tracking (Floodlight), and private marketplace deals. Tracked KPIs, optimized performance, and ensured budget alignment.

Programmatic Trader at Havas Switzerland

April 1, 2020 - December 31, 2021

Joined Havas to grow within a leading international agency and work with major brands. Developed strategic recommendations and set up, monitored, and optimized digital campaigns across platforms. Tracked performance and KPIs, ensuring delivery and alignment with client goals. Produced campaign reports with actionable insights.

Junior Media Trader at Cosatic

December 1, 2019 - April 30, 2020

Operated in a small, agile team, managing the entire digital campaign process from strategy to execution. Defined media strategies, set up and optimized campaigns, managed budgets, and analyzed performance. Created campaign reports with insights and strategic recommendations. Contributed to media design, templates, and creative content production.

Freelance Sales & Communication Manager at Le Diwane (Restaurant)

May 1, 2016 - November 30, 2019

Freelance role applying creative and digital marketing skills. Developed and implemented a digital strategy to attract new clients, strengthen loyalty, and increase sales. Created online and offline content, visuals, and promotional materials. Managed partnerships and supported event planning and brand promotion.

Marketing & Communication Manager at Fongit/Geneus (Startup Incubator)

November 1, 2016 - May 31, 2017

Master’s internship focused on supporting startups through marketing, communication, and community engagement. Managed multi-channel communication: events, administration, social media, branding, and partnerships. Created concepts and visuals for events, presentations, and social media. Redesigned media templates and improved brand consistency. Organized monthly community events and workshops to foster collaboration. Contributed to recruitment and strategy sessions for multiple startups.

Art Direction Trainee at J.Walter Thompson

January 1, 2015 - February 28, 2015

Internship completed during Bachelor’s degree, developing creative and conceptual skills. Participated in brainstorming sessions and contributed ideas for campaigns. Created online and offline visual content and worked on copywriting in English and Arabic.

Branding Trainee at Big Idea

October 1, 2014 - November 30, 2014

Internship completed during Bachelor’s degree, focusing on branding and creative communication. Branding, visual content creation (social media & fashion catalogue) and bilingual copywriting (EN/FR).