BP

Bahari Pandak

Available to hire

Hi, I’m Barry Bahari Pandak, a Social Community Manager and Copywriter based in Kuala Lumpur, Malaysia.

About

Hi, I’m Barry Bahari Pandak, a Social Community Manager and Copywriter based in Kuala Lumpur, Malaysia. With 9+ years bridging brand storytelling and user satisfaction, I build and nurture online communities, craft compelling content, and drive meaningful customer experiences across social media, websites, and apps.

I thrive on transforming customer inquiries into brand advocacy through thoughtful, human-centered communication and data-driven optimization. My work spans multilingual, cross-cultural campaigns for global brands like iQIYI and Lazada, delivering multilingual copy and UX-aligned content that boosts engagement and conversions.

  • 12 years' experience
  • Joined April 2026

Languages

  • EnglishAdvanced
  • MalayFluent
  • IndonesianAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Telecommunications
  • Travel & Hospitality
  • Professional Services

More experts in Kuala Lumpur, Malaysia

Work experience· 4 roles

Copywriter / Product Specialist / Social Community Manager · iQIYI Malaysia (OTT Platform)Aug 2020 – May 2025 · 4 yrs 10 mos

Built and managed fan communities across Facebook and Instagram, driving organic engagement through weekly content, artist activities, and localized campaigns. Actively engaged with fans of C-Drama, Malay, Chinese, Korean, and Anime through content launches and events—online and offline—including Comic-Con 2024 at Sunway Pyramid.

Senior Copywriter / Live Producer · Lazada MalaysiaSep 2019 – Jul 2020 · 11 mos

Developed over 50 bilingual social posts aligned with trending topics and search behavior, increasing reach and engagement. Scripted product-driven live stream content (50+ episodes) incorporating high‑intent keywords and CTAs for better search and conversion performance. Collaborated with marketing on SEO-friendly content for product launches, EDMs, and landing pages.

Communications and Customer Support Executive / Copywriter · iFlix Malaysia (now WeTV)Apr 2015 – Mar 2019 · 4 yrs

Managed customer inquiries, complaints, and feedback to support platform service quality improvements. Created bilingual copy for website, mobile app, push notifications, and campaigns, optimized for user journeys and keyword relevance. Authored and edited 300+ campaign messages, improving CTR through data-informed language refinement. Blended high-volume customer support with conversion-focused copywriting in a dual-impact OTT role.

Team Lead / QA / Trainer · AirAsia BIG (Loyalty Program for AirAsia)Nov 2011 – Mar 2015 · 3 yrs 5 mos

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