Hi, I’m Barry Bahari Pandak, a Social Community Manager and Copywriter based in Kuala Lumpur, Malaysia. With 9+ years bridging brand storytelling and user satisfaction, I build and nurture online communities, craft compelling content, and drive meaningful customer experiences across social media, websites, and apps. I thrive on transforming customer inquiries into brand advocacy through thoughtful, human-centered communication and data-driven optimization. My work spans multilingual, cross-cultural campaigns for global brands like iQIYI and Lazada, delivering multilingual copy and UX-aligned content that boosts engagement and conversions.

Bahari Pandak

Hi, I’m Barry Bahari Pandak, a Social Community Manager and Copywriter based in Kuala Lumpur, Malaysia. With 9+ years bridging brand storytelling and user satisfaction, I build and nurture online communities, craft compelling content, and drive meaningful customer experiences across social media, websites, and apps. I thrive on transforming customer inquiries into brand advocacy through thoughtful, human-centered communication and data-driven optimization. My work spans multilingual, cross-cultural campaigns for global brands like iQIYI and Lazada, delivering multilingual copy and UX-aligned content that boosts engagement and conversions.

Available to hire

Hi, I’m Barry Bahari Pandak, a Social Community Manager and Copywriter based in Kuala Lumpur, Malaysia. With 9+ years bridging brand storytelling and user satisfaction, I build and nurture online communities, craft compelling content, and drive meaningful customer experiences across social media, websites, and apps.

I thrive on transforming customer inquiries into brand advocacy through thoughtful, human-centered communication and data-driven optimization. My work spans multilingual, cross-cultural campaigns for global brands like iQIYI and Lazada, delivering multilingual copy and UX-aligned content that boosts engagement and conversions.

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Language

English
Advanced
Malay
Fluent
Indonesian
Advanced

Work Experience

Copywriter / Product Specialist / Social Community Manager at iQIYI Malaysia (OTT Platform)
August 1, 2020 - May 1, 2025
Built and managed fan communities across Facebook and Instagram, driving organic engagement through weekly content, artist activities, and localized campaigns. Actively engaged with fans of C-Drama, Malay, Chinese, Korean, and Anime through content launches and events—online and offline—including Comic-Con 2024 at Sunway Pyramid.
Senior Copywriter / Live Producer at Lazada Malaysia
September 1, 2019 - July 1, 2020
Developed over 50 bilingual social posts aligned with trending topics and search behavior, increasing reach and engagement. Scripted product-driven live stream content (50+ episodes) incorporating high‑intent keywords and CTAs for better search and conversion performance. Collaborated with marketing on SEO-friendly content for product launches, EDMs, and landing pages.
Communications and Customer Support Executive / Copywriter at iFlix Malaysia (now WeTV)
April 1, 2015 - March 1, 2019
Managed customer inquiries, complaints, and feedback to support platform service quality improvements. Created bilingual copy for website, mobile app, push notifications, and campaigns, optimized for user journeys and keyword relevance. Authored and edited 300+ campaign messages, improving CTR through data-informed language refinement. Blended high-volume customer support with conversion-focused copywriting in a dual-impact OTT role.
Team Lead / QA / Trainer at AirAsia BIG (Loyalty Program for AirAsia)
November 1, 2011 - March 1, 2015
Managed high-level inquiries, escalations, and crisis communications across email, social media, and voice channels. Orchestrated daily support operations for a 6-agent team, consistently achieving 95% SLA compliance. Standardized brand voice and service quality by auditing agent responses for accuracy, tone, and consistency. Facilitated team training to ensure outbound communications met strict organizational quality standards.

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Travel & Hospitality, Professional Services