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Hi, I’m Vatsal Ajaykumar Mistry, a creative and results-driven Social Media & Digital Marketing professional with 2+ years of experience developing and executing social media strategies for brands across hospitality, lifestyle, and service sectors. I specialise in content creation (photo/video), community engagement, and brand storytelling to create location-based, engaging content that drives brand awareness, audience growth, and foot traffic. I’m passionate about fitness, lifestyle, and café culture, and I love crafting high-performing content for Instagram, TikTok, and Facebook in fast-paced environments. I enjoy collaborating with teams to brainstorm concepts, test creative, and optimise campaigns to deliver measurable results.…Hi, I’m Vatsal Ajaykumar Mistry, a creative and results-driven Social Media & Digital Marketing professional with 2+ years of experience developing and executing social media strategies for brands across hospitality, lifestyle, and service sectors. I specialise in content creation (photo/video), community engagement, and brand storytelling to create location-based, engaging content that drives brand awareness, audience growth, and foot traffic. I’m passionate about fitness, lifestyle, and café culture, and I love crafting high-performing content for Instagram, TikTok, and Facebook in fast-paced environments. I enjoy collaborating with teams to brainstorm concepts, test creative, and optimise campaigns to deliver measurable results.

Vatsal Ajaykumar Mistry

Content Creator, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Vatsal Ajaykumar Mistry, a creative and results-driven Social Media & Digital Marketing professional with 2+ years of experience developing and executing social media strategies for brands across hospitality, lifestyle, and service sectors. I specialise in content creation (photo/video), community engagement, and brand storytelling to create location-based, engaging content that drives brand awareness, audience growth, and foot traffic. I’m passionate about fitness, lifestyle, and café culture, and I love crafting high-performing content for Instagram, TikTok, and Facebook in fast-paced environments. I enjoy collaborating with teams to brainstorm concepts, test creative, and optimise campaigns to deliver measurable results.…Hi, I’m Vatsal Ajaykumar Mistry, a creative and results-driven Social Media & Digital Marketing professional with 2+ years of experience developing and executing social media strategies for brands across hospitality, lifestyle, and service sectors. I specialise in content creation (photo/video), community engagement, and brand storytelling to create location-based, engaging content that drives brand awareness, audience growth, and foot traffic. I’m passionate about fitness, lifestyle, and café culture, and I love crafting high-performing content for Instagram, TikTok, and Facebook in fast-paced environments. I enjoy collaborating with teams to brainstorm concepts, test creative, and optimise campaigns to deliver measurable results.

Available to hire

Hi, I’m Vatsal Ajaykumar Mistry, a creative and results-driven Social Media & Digital Marketing professional with 2+ years of experience developing and executing social media strategies for brands across hospitality, lifestyle, and service sectors. I specialise in content creation (photo/video), community engagement, and brand storytelling to create location-based, engaging content that drives brand awareness, audience growth, and foot traffic.

I’m passionate about fitness, lifestyle, and café culture, and I love crafting high-performing content for Instagram, TikTok, and Facebook in fast-paced environments. I enjoy collaborating with teams to brainstorm concepts, test creative, and optimise campaigns to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

PPC Specialist at Cocoa Brown Tan by Marissa Carter

January 1, 2026 - February 1, 2026

Planned, launched, and optimised Brand Awareness, Traffic, and Conversion campaigns across Ireland and Australia for Cocoa Brown and Kmart Australia. Drove 20K+ reach within 48 hours through Brand Awareness campaigns, strengthening top-of-funnel visibility for new product launches. Optimised video-led ads to achieve 44–45% hook rates, 6–7% hold rates, and 3,000+ video plays through creative and copy testing. Delivered 500+ link clicks for Kmart Australia with a 7.40% CTR, outperforming industry benchmarks for traffic campaigns. Supported e-commerce marketing on Shopify, aligning ad messaging with product pages and identifying conversion drop-offs.

Digital Marketing Internship at Career Ireland

March 1, 2025 - July 1, 2025

Designed ad copies and implemented digital campaigns across LinkedIn, Facebook, and Google Ads, achieving a 30% increase in engagement. Produced and edited video content tailored for multiple SM platforms (Reels and Stories), boosting average engagement rates by 25%. Supported email marketing workflows (Mailchimp), including audience segmentation and performance analysis. Monitored social media KPIs with Meta Insights and Google Analytics to optimize content performance. Managed organic growth through keyword research, on-page SEO, and technical audits; collaborated with copywriters and developers to implement SEO best practices using SEMrush and Moz (Keywords, Backlinks, Keywords Analysis, SEO audit).

Digital Marketing Internship at CS Ventures Marketing Agency

May 1, 2024 - December 1, 2024

Conducted market research & competitor analysis to support B2B marketing strategies. Designed visuals, ad copies and campaign assets (Canva, Photoshop) for digital campaigns and event promotions. Stayed updated on digital marketing trends including AI-driven personalization and social commerce, piloting innovative approaches to enhance campaign effectiveness. Supported seasonal promotions, launch events, and partnership activations for hospitality clients. Used Perplexity AI, AI Gemini & ChatGPT for market research, competitor benchmarking, and industry trend identification. Improved SEO rankings and increased organic traffic by 22% within 3 months through on-page optimization and regular content updates. Produced and scheduled 60+ social media posts weekly and monthly across Instagram, Facebook, LinkedIn, and Twitter, driving 35% growth in followers and impressions.