Lead Packaging Designer with 5+ years of experience specializing in brand identity and product lifecycle management. Adobe-certified power user with a track record securing placements at Walmart, TJ Maxx, and Dollar General, and leading production-ready packaging and graphic assets. Currently serving as a Lead Packaging Designer owning technical production and retail strategy while pursuing an MA in Art and Design (Graphic Design). Skilled in die lines, overseas production files, sell-sheet packaging, brand compliance, and cross-functional visual design from concept to shelf.

Asma A.

Lead Packaging Designer with 5+ years of experience specializing in brand identity and product lifecycle management. Adobe-certified power user with a track record securing placements at Walmart, TJ Maxx, and Dollar General, and leading production-ready packaging and graphic assets. Currently serving as a Lead Packaging Designer owning technical production and retail strategy while pursuing an MA in Art and Design (Graphic Design). Skilled in die lines, overseas production files, sell-sheet packaging, brand compliance, and cross-functional visual design from concept to shelf.

Available to hire

Lead Packaging Designer with 5+ years of experience specializing in brand identity and product lifecycle management. Adobe-certified power user with a track record securing placements at Walmart, TJ Maxx, and Dollar General, and leading production-ready packaging and graphic assets.

Currently serving as a Lead Packaging Designer owning technical production and retail strategy while pursuing an MA in Art and Design (Graphic Design). Skilled in die lines, overseas production files, sell-sheet packaging, brand compliance, and cross-functional visual design from concept to shelf.

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Language

Urdu
Fluent
English
Fluent

Work Experience

Lead Packaging Designer at Lex Gadgets
September 20, 2025 - Present
Spearhead visual strategy and creative direction for all new product launches. Technical oversight: own the development of precision die lines and technical art files for overseas manufacturing. Retail strategy: architect high-impact Sell Sheets used to secure and expand national retail accounts.
Lead Packaging Designer at Lax Gadgets
September 20, 2025 - Present
Product leadership: spearhead visuals strategy and creative direction for all new product launches. Technical oversight: own the development of precise die lines and technical art files for overseas manufacturing hand-off. Retail strategy: architect high-impact sell sheets used to secure and expand national retail accounts. Brand integrity: finalize and approve all production-ready assets to ensure 100% brand compliance.
Graphic Designer at DGL Group
August 20, 2020 - September 20, 2025
Product Innovation: Drove top-selling hydration designs for Sierra (Edgewood Brand) from concept to shelf. Retail placements: designed packaging/displays that secured space in Walmart, TJ Maxx, and Five Below. Digital Growth: created lifestyle imagery for Walmart.com (Fidget Fun brand), boosting online engagement. Cross-functional design: delivered consumer electronics packaging for high-volume retail environments.
Graphic Designer (editorial design)
January 20, 2020 - May 20, 2020
Developed a modern cookbook layout using advanced typography and visual hierarchy to improve readability and consumer engagement. Curated and edited striking visual content to ensure brand consistency across multi-page layouts. Streamlined design-to-delivery process for digital and print-ready editorial assets.
Graphic Design Intern at Every Monday Morning
January 20, 2020 - May 20, 2020
Editorial design: Developed a modern cookbook layout using advanced typography and visual hierarchy to improve readability and consumer engagement. Asset creation: Curated and edited striking visual content, ensuring brand consistency across multi-page layouts. Graphic production: Streamlined the design-to-delivery process for digital and print-editorial assets.
Graphic Designer Intern at Every Monday Morning
January 20, 2020 - May 20, 2020
Editorial design: developed a modern cookbook layout utilizing advanced typography and visual hierarchy to improve readability and consumer engagement. Asset creation: curated and edited striking visual content, ensuring brand consistency across multi-page layouts. Graphic production: streamlined the design-to-delivery process for digital and print-ready editorial assets.
Graphic Design Intern
January 1, 2020 - May 1, 2020
Developed a modern cookbook layout using advanced typography and visual hierarchy to improve readability and consumer engagement. Curated and edited striking visual content for consistent multi-page layouts. Streamlined the design-to-delivery process for digital and print-ready editorial assets.

Education

Master of Arts (MA) in Art and Design (Graphic Design) at Lindenwood University
January 20, 2025 - April 8, 2026
Master of Arts (MA) in Art and Design (Graphic Design) at Lindenwood University
January 20, 2025 - May 1, 2026
Master of Arts (MA) in Art and Design (Graphic Design) at Lindenwood University
January 1, 2025 - May 1, 2026
Master of Arts (MA) in Art and Design (Graphic Design) at Lindenwood University
January 1, 2025 - May 1, 2026

Qualifications

Adobe Certified Professional: Visual Design using Adobe Photoshop
January 11, 2030 - April 8, 2026
Adobe Certified Professional
January 11, 2030 - June 14, 2026
Adobe Certified Professional (Visual Design using Adobe Photoshop)
January 11, 2030 - August 26, 2026
Adobe Certified Professional (Visual Design using Adobe Photoshop)
January 1, 2016 - August 26, 2026
Adobe Illustrator (Technical Dielines)
January 11, 2030 - August 26, 2026

Industry Experience

Manufacturing, Retail, Consumer Goods, Media & Entertainment, Professional Services