I’m Petr Tsoy, a strategic B2B Event Expert with 8+ years of experience designing, scaling, and optimizing international conferences and executive events across Europe. I combine operational precision with commercial strategy to help SaaS and tech companies turn events into revenue engines. I specialize in event ROI measurement, pipeline influence analytics, and CRM-based performance reporting. I’ve led portfolios of 25+ annual B2B events (80–300 attendees, €300k budgets) with >50% sponsor retention and 15–20% YoY ROI improvement.…

Petr Tsoy

I’m Petr Tsoy, a strategic B2B Event Expert with 8+ years of experience designing, scaling, and optimizing international conferences and executive events across Europe. I combine operational precision with commercial strategy to help SaaS and tech companies turn events into revenue engines. I specialize in event ROI measurement, pipeline influence analytics, and CRM-based performance reporting. I’ve led portfolios of 25+ annual B2B events (80–300 attendees, €300k budgets) with >50% sponsor retention and 15–20% YoY ROI improvement.…

Available to hire

I’m Petr Tsoy, a strategic B2B Event Expert with 8+ years of experience designing, scaling, and optimizing international conferences and executive events across Europe. I combine operational precision with commercial strategy to help SaaS and tech companies turn events into revenue engines.

I specialize in event ROI measurement, pipeline influence analytics, and CRM-based performance reporting. I’ve led portfolios of 25+ annual B2B events (80–300 attendees, €300k budgets) with >50% sponsor retention and 15–20% YoY ROI improvement.

See more

Language

English
Fluent
Russian
Fluent
Czech
Advanced

Work Experience

Founder, Event Strategist at Tsoy Events
January 1, 2026 - Present
Founded and led a B2B event consulting practice, helping SaaS and tech companies turn events into revenue engines by designing, implementing, and optimizing event calendars into repeatable pipelines.
Event Strategy & Production Director at Connectiva
January 1, 2022 - January 1, 2026
Built and scaled a B2B event production company specializing in banking and insurance sectors in the CEE region. Led full-cycle production, content design, and operations for multiple annual events (25–300 attendees), while overseeing the company’s entire operational infrastructure. Highlights included producing 30+ B2B events across the CEE region, managing budgets from €5K to €300K with 50–100% profit margins, and collaborating with 300+ speakers and partners from top financial institutions, regulators, and tech vendors. Negotiated partnerships with Marriott Group, Hilton, Maistra, and IHG. Implemented ERP workflows and SOPs.
Senior Conference Producer at Uniglobal
January 1, 2018 - January 1, 2021
Created international B2B conferences in finance and insurance sectors across Europe and Asia. Focused on agenda design, speaker management, and on-site execution. Produced events in Lisbon, Frankfurt, Berlin, Prague, and Singapore (60–120 delegates per event). Conducted industry research to develop agendas and briefs for sales and marketing teams. Sourced and briefed 20+ C-level speakers per event; supported on-site delivery and live moderation; produced post-event feedback reports and content summaries for continuous improvement.
Office Manager at Discover Prague Tours
January 1, 2015 - January 1, 2018
Managed daily office operations, customer service, administrative tasks, and front desk operations. Provided hands-on support in hospitality and tourism services, enhancing visitor experience. Coordinated a team of six tour guides and optimized communication workflows.

Education

International Business (2 years toward degree) at Metropolitan University Prague
January 1, 2015 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality