I’m an animator and director who specializes in character-driven storytelling and full-cycle production, from concept to final animation. I create original animated films and commercial projects entirely on my own, combining strong visual identity, expressive character design, and dark humor. My work has reached millions of viewers online, and I’ve collaborated with global brands across entertainment and digital media. What sets me apart is my ability to handle the entire creative process independently while maintaining a clear, author-driven style that connects with modern audiences.

Alex 'Lazy Square' Semenov

I’m an animator and director who specializes in character-driven storytelling and full-cycle production, from concept to final animation. I create original animated films and commercial projects entirely on my own, combining strong visual identity, expressive character design, and dark humor. My work has reached millions of viewers online, and I’ve collaborated with global brands across entertainment and digital media. What sets me apart is my ability to handle the entire creative process independently while maintaining a clear, author-driven style that connects with modern audiences.

Next availability:
May 1, 2026

I’m an animator and director who specializes in character-driven storytelling and full-cycle production, from concept to final animation.
I create original animated films and commercial projects entirely on my own, combining strong visual identity, expressive character design, and dark humor. My work has reached millions of viewers online, and I’ve collaborated with global brands across entertainment and digital media.
What sets me apart is my ability to handle the entire creative process independently while maintaining a clear, author-driven style that connects with modern audiences.

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Language

English
Intermediate
Russian
Fluent

Work Experience

Independent Writer / Director / Animator / Art Director at Lazy Square
April 1, 2016 - Present
Full-cycle creation of original animated shorts and commercial films. Idea, script, direction, animation, voice performance, and sound editing. Strong art direction with a recognizable author style. One-person production with full creative control. Hundreds of millions of views worldwide. 650K+ YouTube subscribers. Festival awards and official selections at international animation festivals.
Co-Founder & Creative Director at Serious About
November 1, 2012 - Present
Co-founded designer accessories brand (USA & Europe). Creative direction, product concepts, visual identity. Brand storytelling and collaborations with global brands including Coca-Cola, Tommy Hilfiger, Levi’s and many others.

Education

Master of Arts (MA), Graphic Design at Moscow Institute of Art & Industry
September 1, 2005 - June 6, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Software & Internet
    paper Serious About

    Serious About is a design-driven brand creating bold, humorous accessories and objects with a strong visual identity. The project blends playful ideas, edgy concepts, and high-quality production, often collaborating with global brands

    https://www.twine.net/signin