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Hi, I’m Neba Ngwa Francis, a Performance Marketing Specialist with hands-on experience driving revenue growth through paid search and full-funnel digital advertising for ecommerce and service-based brands. I’ve managed large-scale campaigns across Google Ads, Microsoft Ads, Meta Ads, and programmatic channels, focusing on revenue growth, ROAS efficiency, and full-funnel optimization. I excel at translating data into actionable insights with cross-functional teams (creative, analytics, and product) and presenting performance results to leadership on a weekly and monthly cadence. Recently, I improved ROAS by 25% and reduced CPA by 20% within my first 90 days, and I continue to optimize campaigns for scalability and profitability while aligning promotions and product priorities.…Hi, I’m Neba Ngwa Francis, a Performance Marketing Specialist with hands-on experience driving revenue growth through paid search and full-funnel digital advertising for ecommerce and service-based brands. I’ve managed large-scale campaigns across Google Ads, Microsoft Ads, Meta Ads, and programmatic channels, focusing on revenue growth, ROAS efficiency, and full-funnel optimization. I excel at translating data into actionable insights with cross-functional teams (creative, analytics, and product) and presenting performance results to leadership on a weekly and monthly cadence. Recently, I improved ROAS by 25% and reduced CPA by 20% within my first 90 days, and I continue to optimize campaigns for scalability and profitability while aligning promotions and product priorities.

Neba Ngwa Francis

Growth Marketer, Product Marketer, Marketing Strategist, +2

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Hi, I’m Neba Ngwa Francis, a Performance Marketing Specialist with hands-on experience driving revenue growth through paid search and full-funnel digital advertising for ecommerce and service-based brands. I’ve managed large-scale campaigns across Google Ads, Microsoft Ads, Meta Ads, and programmatic channels, focusing on revenue growth, ROAS efficiency, and full-funnel optimization. I excel at translating data into actionable insights with cross-functional teams (creative, analytics, and product) and presenting performance results to leadership on a weekly and monthly cadence. Recently, I improved ROAS by 25% and reduced CPA by 20% within my first 90 days, and I continue to optimize campaigns for scalability and profitability while aligning promotions and product priorities.…Hi, I’m Neba Ngwa Francis, a Performance Marketing Specialist with hands-on experience driving revenue growth through paid search and full-funnel digital advertising for ecommerce and service-based brands. I’ve managed large-scale campaigns across Google Ads, Microsoft Ads, Meta Ads, and programmatic channels, focusing on revenue growth, ROAS efficiency, and full-funnel optimization. I excel at translating data into actionable insights with cross-functional teams (creative, analytics, and product) and presenting performance results to leadership on a weekly and monthly cadence. Recently, I improved ROAS by 25% and reduced CPA by 20% within my first 90 days, and I continue to optimize campaigns for scalability and profitability while aligning promotions and product priorities.

Available to hire

Hi, I’m Neba Ngwa Francis, a Performance Marketing Specialist with hands-on experience driving revenue growth through paid search and full-funnel digital advertising for ecommerce and service-based brands. I’ve managed large-scale campaigns across Google Ads, Microsoft Ads, Meta Ads, and programmatic channels, focusing on revenue growth, ROAS efficiency, and full-funnel optimization.

I excel at translating data into actionable insights with cross-functional teams (creative, analytics, and product) and presenting performance results to leadership on a weekly and monthly cadence. Recently, I improved ROAS by 25% and reduced CPA by 20% within my first 90 days, and I continue to optimize campaigns for scalability and profitability while aligning promotions and product priorities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Specialist at Bobble Clothing

December 1, 2024 - Present

Full-time, own and optimize paid media performance for a high-growth ecommerce brand, managing large-scale Google Ads, Microsoft Ads, Meta Ads, and programmatic channels with a focus on revenue growth, ROAS efficiency, and full-funnel optimization.

Paid Search Specialist at Twintusk Marketing

October 1, 2022 - November 1, 2024

Led paid search strategy and execution for multiple client accounts across ecommerce and service-based industries, driving lead generation and revenue growth through data-driven optimization. Built, launched, and optimized Google Ads campaigns across Search, Display, and Performance Max for small and mid-sized businesses. Increased lead volume by over 40% while maintaining or improving CPA benchmarks. Conducted keyword research, ad copy testing, and implemented conversion tracking with GA4 and Google Tag Manager.