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I'm Trevin Ally, a strategic growth and marketing leader with 10+ years of experience driving revenue across SaaS, B2B, and consumer businesses. I excel at aligning marketing, sales, and operations to deliver measurable commercial outcomes, building structured demand-generation systems, improving conversion performance, and implementing KPI-driven growth frameworks. In my recent roles as CMO at Adwello and Head of Marketing & Operations at Evan and Jianna, I've led cross-functional teams across content, performance marketing, product, and communications, delivered revenue-driven campaigns, and optimized go-to-market strategies. Highlights include a 30–40% lift in qualified inbound leads through SEO and paid optimization, revenue contributions from launch initiatives, and the creation of KPI dashboards that tie marketing to pipeline and profit.…I'm Trevin Ally, a strategic growth and marketing leader with 10+ years of experience driving revenue across SaaS, B2B, and consumer businesses. I excel at aligning marketing, sales, and operations to deliver measurable commercial outcomes, building structured demand-generation systems, improving conversion performance, and implementing KPI-driven growth frameworks. In my recent roles as CMO at Adwello and Head of Marketing & Operations at Evan and Jianna, I've led cross-functional teams across content, performance marketing, product, and communications, delivered revenue-driven campaigns, and optimized go-to-market strategies. Highlights include a 30–40% lift in qualified inbound leads through SEO and paid optimization, revenue contributions from launch initiatives, and the creation of KPI dashboards that tie marketing to pipeline and profit.

Trevin Ally

Growth Marketer, Brand Strategist, Marketing Strategist, +2

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I'm Trevin Ally, a strategic growth and marketing leader with 10+ years of experience driving revenue across SaaS, B2B, and consumer businesses. I excel at aligning marketing, sales, and operations to deliver measurable commercial outcomes, building structured demand-generation systems, improving conversion performance, and implementing KPI-driven growth frameworks. In my recent roles as CMO at Adwello and Head of Marketing & Operations at Evan and Jianna, I've led cross-functional teams across content, performance marketing, product, and communications, delivered revenue-driven campaigns, and optimized go-to-market strategies. Highlights include a 30–40% lift in qualified inbound leads through SEO and paid optimization, revenue contributions from launch initiatives, and the creation of KPI dashboards that tie marketing to pipeline and profit.…I'm Trevin Ally, a strategic growth and marketing leader with 10+ years of experience driving revenue across SaaS, B2B, and consumer businesses. I excel at aligning marketing, sales, and operations to deliver measurable commercial outcomes, building structured demand-generation systems, improving conversion performance, and implementing KPI-driven growth frameworks. In my recent roles as CMO at Adwello and Head of Marketing & Operations at Evan and Jianna, I've led cross-functional teams across content, performance marketing, product, and communications, delivered revenue-driven campaigns, and optimized go-to-market strategies. Highlights include a 30–40% lift in qualified inbound leads through SEO and paid optimization, revenue contributions from launch initiatives, and the creation of KPI dashboards that tie marketing to pipeline and profit.

Available to hire

I’m Trevin Ally, a strategic growth and marketing leader with 10+ years of experience driving revenue across SaaS, B2B, and consumer businesses. I excel at aligning marketing, sales, and operations to deliver measurable commercial outcomes, building structured demand-generation systems, improving conversion performance, and implementing KPI-driven growth frameworks.

In my recent roles as CMO at Adwello and Head of Marketing & Operations at Evan and Jianna, I’ve led cross-functional teams across content, performance marketing, product, and communications, delivered revenue-driven campaigns, and optimized go-to-market strategies. Highlights include a 30–40% lift in qualified inbound leads through SEO and paid optimization, revenue contributions from launch initiatives, and the creation of KPI dashboards that tie marketing to pipeline and profit.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Chief Marketing Officer at adwello

April 1, 2025 - Present

Led end-to-end marketing and commercial growth strategy across SaaS and digital product offerings. Built a structured growth framework spanning awareness, nurture, and conversion. Increased qualified inbound leads by 30–40% within 6 months through SEO optimization, content positioning, and paid acquisition refinement. Designed KPI dashboards linking marketing metrics directly to pipeline and revenue performance. Secured a competitive development contract (300+ applicants), generating US$27,000+ in revenue during the initial launch phase. Generated over US$7,000 in additional new business revenue through strategic commercial positioning and concept-led pitches. Managed cross-functional contributors and external agencies to ensure performance alignment with revenue objectives. Aligned product marketing, pricing, and messaging with high-margin service positioning.

Head of Marketing & Operations at Evan and Jianna Pvt Ltd

October 1, 2018 - January 1, 2024

Directed marketing, sales coordination, and operational alignment for a premium furniture brand. Contributed to consistent double-digit annual revenue growth (~15%) through integrated marketing and sales alignment. Increased lead generation by 35–40% within 12 months via Google Ads, Meta campaigns, and influencer collaborations.

Marketing Manager at Rustic Homeware Designers

February 1, 2013 - August 1, 2018

Led brand development, retail marketing, and digital engagement initiatives. Increased online engagement and website traffic by 40–50% over 3 years through structured content and digital activation. Launched customer referral and retention programs resulting in a 25% increase in repeat purchases. Strengthened retail partnerships and expanded brand presence through targeted positioning initiatives; coordinated seasonal campaigns and in-store promotions contributing to steady revenue growth.

Assistant Manager – Career Development & Training at London Academy of Commerce & Logistics

January 1, 2004 - January 1, 2010

Supported structured career placement programs in partnership with international universities and corporate organisations. Coordinated candidate-to-role matching to improve placement efficiency. Delivered training sessions and supported student advisory initiatives. Strengthened employer relationships to expand placement opportunities.

Senior Sales Executive at Directories Lanka Pvt Ltd (Yellow Pages Franchise)

January 1, 2001 - January 1, 2003

Managed consultative sales engagements for SMB clients across advertising solutions. Consistently exceeded monthly revenue targets. Developed new business relationships and expanded advertiser portfolio. Strengthened client retention through needs-based solution selling.