I am a visual and editorial designer based in Guatemala with extensive experience creating digital and print catalogs, textile patterns, product concepts, and brand-driven communication for regional and international markets. I enjoy transforming complex information into clear, engaging visual experiences through thoughtful hierarchy, typography, composition, and consistent design systems. I bring a strategic and collaborative approach to every project, working closely with marketing, product, production, and regional communication teams to support commercial goals. My background spans editorial design, textile development, visual identity, digital content adaptation, and print production, and I am currently expanding my expertise in AI-assisted design workflows and structured visual feedback to improve efficiency and innovation in e-commerce environments.…

Melisa García

I am a visual and editorial designer based in Guatemala with extensive experience creating digital and print catalogs, textile patterns, product concepts, and brand-driven communication for regional and international markets. I enjoy transforming complex information into clear, engaging visual experiences through thoughtful hierarchy, typography, composition, and consistent design systems. I bring a strategic and collaborative approach to every project, working closely with marketing, product, production, and regional communication teams to support commercial goals. My background spans editorial design, textile development, visual identity, digital content adaptation, and print production, and I am currently expanding my expertise in AI-assisted design workflows and structured visual feedback to improve efficiency and innovation in e-commerce environments.…

Available to hire

I am a visual and editorial designer based in Guatemala with extensive experience creating digital and print catalogs, textile patterns, product concepts, and brand-driven communication for regional and international markets. I enjoy transforming complex information into clear, engaging visual experiences through thoughtful hierarchy, typography, composition, and consistent design systems.

I bring a strategic and collaborative approach to every project, working closely with marketing, product, production, and regional communication teams to support commercial goals. My background spans editorial design, textile development, visual identity, digital content adaptation, and print production, and I am currently expanding my expertise in AI-assisted design workflows and structured visual feedback to improve efficiency and innovation in e-commerce environments.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Editorial Designer at Euro Natural, S.A. – Oriflame Centroamérica y Caribe
January 1, 2024 - Present
Editorial design for catalogs and campaigns. Retouched photos and prepared final artwork for print production. Created visual materials for commercial and promotional communication. Organized visual hierarchy, typography, grids, and page structure. Collaborated with marketing and product teams. Designed interactive digital formats for catalog content. Adapted editorial pieces for digital platforms; ensured alignment with regional brand guidelines and sales objectives.
Surface Designer at Conceptos Textiles, S.A. / Grupo Textmodas, S.A.
January 1, 2016 - December 31, 2023
Designed and laid out beauty product catalogs for print and digital formats. Created visual materials for commercial and promotional communication. Developed textile patterns for home and mass-market products. Led aesthetic direction and design composition using graphic resources; retouched photos; prepared final artwork for production; collaborated with marketing and product teams; followed collection calendars and high design volume; maintained visual consistency and timeliness.
Editorial Designer / Visual Designer at Euronatura, S.A. – Oriflame Centroamérica y Caribe
January 1, 2016 - December 31, 2023
Design and lay out beauty product catalogs for print and digital formats. Organized visual hierarchy, typography, grids, and page structure. Re-touched photos and prepared final artwork for print production. Created visual materials for commercial and promotional communications. Collaborated with marketing and product teams to align design with sales goals and campaign strategies. Maintained visual consistency in accordance with international brand guidelines. Designed interactive digital catalogs for commercial campaigns on the iPad/tablet platform. Adapted editorial content into dynamic digital formats. Integrated photography, video, and simple animations to enhance the catalog’s visual experience. Prepared textiles sublimation processes; reviewed and approved physical samples for color, scale, and design accuracy prior to production. Followed up on product development through final manufacturing in coordination with suppliers and international production processes. Worked under co

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Retail

Skills

Experience Level

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