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I'm a strategic marketing leader with 12+ years driving growth for premium DTC brands and B2B demand generation. I specialize in indulgence and luxury brand marketing where brand storytelling and performance outcomes intersect. I build and mentor high-performing cross-functional teams across Media, Creative, Analytics, and Lifecycle Marketing while managing multi-million-dollar omnichannel budgets. I translate complex data into clear strategy, define scalable frameworks, and partner with executives to drive long-term business impact.…I'm a strategic marketing leader with 12+ years driving growth for premium DTC brands and B2B demand generation. I specialize in indulgence and luxury brand marketing where brand storytelling and performance outcomes intersect. I build and mentor high-performing cross-functional teams across Media, Creative, Analytics, and Lifecycle Marketing while managing multi-million-dollar omnichannel budgets. I translate complex data into clear strategy, define scalable frameworks, and partner with executives to drive long-term business impact.

Caitlin Groseclose

Brand Strategist, Marketing Strategist, Creative Director, +3

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I'm a strategic marketing leader with 12+ years driving growth for premium DTC brands and B2B demand generation. I specialize in indulgence and luxury brand marketing where brand storytelling and performance outcomes intersect. I build and mentor high-performing cross-functional teams across Media, Creative, Analytics, and Lifecycle Marketing while managing multi-million-dollar omnichannel budgets. I translate complex data into clear strategy, define scalable frameworks, and partner with executives to drive long-term business impact.…I'm a strategic marketing leader with 12+ years driving growth for premium DTC brands and B2B demand generation. I specialize in indulgence and luxury brand marketing where brand storytelling and performance outcomes intersect. I build and mentor high-performing cross-functional teams across Media, Creative, Analytics, and Lifecycle Marketing while managing multi-million-dollar omnichannel budgets. I translate complex data into clear strategy, define scalable frameworks, and partner with executives to drive long-term business impact.

Available to hire

I’m a strategic marketing leader with 12+ years driving growth for premium DTC brands and B2B demand generation. I specialize in indulgence and luxury brand marketing where brand storytelling and performance outcomes intersect.

I build and mentor high-performing cross-functional teams across Media, Creative, Analytics, and Lifecycle Marketing while managing multi-million-dollar omnichannel budgets. I translate complex data into clear strategy, define scalable frameworks, and partner with executives to drive long-term business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director, Client Services & Strategy at Mason

October 1, 2024 - Present

Defines strategic vision and frameworks for integrated D2C growth and B2B demand generation across diverse premium brand portfolios. Builds and mentors cross-functional teams spanning paid media, creative, analytics, SEO, and lifecycle marketing to deliver measurable growth, optimize campaign performance, and execute product launches. Establishes quality standards and strategic frameworks that elevate execution while maintaining autonomy in tactical decisions. Partners with C-suite stakeholders to align portfolio strategy with business objectives, leveraging data and market insights to refine positioning and go-to-market execution. Scaled premium hardware brand revenue and led cross-channel initiatives with notable impact.

Associate Media Director at McKinney

June 1, 2022 - July 1, 2024

Sets strategic vision for high-profit media plans that significantly increase response rates and demand generation across premium D2C and B2B client portfolios. Developed and led cross-functional teams managing $30M+ in media spend across multiple accounts, establishing optimization frameworks and spend-allocation methodologies that delivered year-over-year growth. Led client relationships as strategic advisor, aligning media initiatives with business objectives and guiding product launch strategy.

Manager of Analytics at Starcom Mediavest Group

June 1, 2015 - June 30, 2016

Led campaign analytics and translated data into actionable recommendations, providing business intelligence and consumer insights that drove campaign performance. Built relationships with key stakeholders and emerged as SME on media, technology, and strategy performance. Notable clients included Mars Wrigley, Beam Suntory, KB Home, and US Cellular.

Senior Marketing Analyst at Starcom Mediavest Group

June 1, 2016 - December 31, 2018

Designed and implemented multi-channel media strategies that boosted overall lead generation metrics by 75%. Created interactive Power BI dashboards that slashed reporting timelines by 46% and enhanced data-driven decision making. Notable clients included TIAA, Blue Cross Blue Shield, Vanguard, Fannie Mae, Zen Key, and Seacoast Bank.

Senior Marketing Analyst at Starcom Mediavest Group

June 1, 2014 - June 30, 2015

Media Supervisor at Publicis Groupe

December 1, 2018 - June 1, 2022

Defined strategic planning frameworks and led paid, earned, and owned media strategies that enhanced brand positioning while achieving aggressive growth targets. Managed team performance and partner relationships across campaign lifecycles. Notable clients included Nikon, Flagstar, Vanguard, Fannie Mae, and others; drove improvements in client satisfaction and cross-agency collaboration.