Kajal Shah

Develop and execute monthly social media campaigns aligned with product launches and brand growth objectives, driving increases in reach, impressions, and follower engagement. Lead end-to-end content strategy—scripting, shooting, and producing UGC-style promotional videos and Reels to boost content engagement and brand visibility on Instagram. Analyse weekly performance metrics (reach, impressions, saves, shares) via Instagram Insights and implement data-driven optimisations to continuously enhance social presence and SMO. Manage influencer collaborations from briefing through campaign reporting, coordinating with internal teams to ensure content aligns with brand campaigns and timelines.

Supported content ideation, scripting, and social media campaign planning for product launches and seasonal promotions, ensuring consistent posting cadence and brand tone. Created and edited promotional video content and campaign creatives using Canva, Adobe Photoshop, and Illustrator; tracked engagement and reach metrics to refine content strategy. Assisted in influencer coordination and community engagement, contributing to stakeholder communication and cross-functional campaign execution across the marketing team.

Managed and grew Instagram brand pages for multiple labels, handling complete social media campaigns, content creation, SMO, and community engagement for each brand's distinct identity. Spearheaded Mixsoon India's Instagram launch — built the brand's social media presence from zero, including page setup, bio optimisation, localised content strategy, and launch campaign execution. Developed localised content strategies tailored to Indian audiences, adapting global brand messaging for cultural relevance; tracked analytics across multiple accounts to inform content decisions.