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I'm Kajol Shah, a results-driven Social Media Manager with 2+ years of hands-on experience developing and executing data-driven social media campaigns, content strategies, and SMO initiatives for D2C brands. I thrive on turning brand goals into engaging, platform-native content that grows communities and drives measurable results. I'm skilled at managing end-to-end social media presence—from content calendar management and UGC video production to performance analytics and community engagement. I collaborate cross-functionally with internal teams to align social strategies with brand objectives and drive growth across Instagram and YouTube Shorts.…I'm Kajol Shah, a results-driven Social Media Manager with 2+ years of hands-on experience developing and executing data-driven social media campaigns, content strategies, and SMO initiatives for D2C brands. I thrive on turning brand goals into engaging, platform-native content that grows communities and drives measurable results. I'm skilled at managing end-to-end social media presence—from content calendar management and UGC video production to performance analytics and community engagement. I collaborate cross-functionally with internal teams to align social strategies with brand objectives and drive growth across Instagram and YouTube Shorts.

Kajal Shah

Social Media Manager, Content Strategist, Content Creator, +4

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I'm Kajol Shah, a results-driven Social Media Manager with 2+ years of hands-on experience developing and executing data-driven social media campaigns, content strategies, and SMO initiatives for D2C brands. I thrive on turning brand goals into engaging, platform-native content that grows communities and drives measurable results. I'm skilled at managing end-to-end social media presence—from content calendar management and UGC video production to performance analytics and community engagement. I collaborate cross-functionally with internal teams to align social strategies with brand objectives and drive growth across Instagram and YouTube Shorts.…I'm Kajol Shah, a results-driven Social Media Manager with 2+ years of hands-on experience developing and executing data-driven social media campaigns, content strategies, and SMO initiatives for D2C brands. I thrive on turning brand goals into engaging, platform-native content that grows communities and drives measurable results. I'm skilled at managing end-to-end social media presence—from content calendar management and UGC video production to performance analytics and community engagement. I collaborate cross-functionally with internal teams to align social strategies with brand objectives and drive growth across Instagram and YouTube Shorts.

Available to hire

I’m Kajol Shah, a results-driven Social Media Manager with 2+ years of hands-on experience developing and executing data-driven social media campaigns, content strategies, and SMO initiatives for D2C brands. I thrive on turning brand goals into engaging, platform-native content that grows communities and drives measurable results.

I’m skilled at managing end-to-end social media presence—from content calendar management and UGC video production to performance analytics and community engagement. I collaborate cross-functionally with internal teams to align social strategies with brand objectives and drive growth across Instagram and YouTube Shorts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Skinbae

May 1, 2025 - Present

Develop and execute monthly social media campaigns aligned with product launches and brand growth objectives, driving increases in reach, impressions, and follower engagement. Lead end-to-end content strategy—scripting, shooting, and producing UGC-style promotional videos and Reels to boost content engagement and brand visibility on Instagram. Analyse weekly performance metrics (reach, impressions, saves, shares) via Instagram Insights and implement data-driven optimisations to continuously enhance social presence and SMO. Manage influencer collaborations from briefing through campaign reporting, coordinating with internal teams to ensure content aligns with brand campaigns and timelines.

Social Media Manager (Freelance) at Multiple Beauty & Skincare Brands

January 1, 2024 - Present

Managed and grew Instagram brand pages for multiple labels, handling complete social media campaigns, content creation, SMO, and community engagement for each brand's distinct identity. Spearheaded Mixsoon India's Instagram launch — built the brand's social media presence from zero, including page setup, bio optimisation, localised content strategy, and launch campaign execution. Developed localised content strategies tailored to Indian audiences, adapting global brand messaging for cultural relevance; tracked analytics across multiple accounts to inform content decisions.

Social Media Executive (Part-Time) at Skinbae

April 1, 2024 - May 1, 2025

Supported content ideation, scripting, and social media campaign planning for product launches and seasonal promotions, ensuring consistent posting cadence and brand tone. Created and edited promotional video content and campaign creatives using Canva, Adobe Photoshop, and Illustrator; tracked engagement and reach metrics to refine content strategy. Assisted in influencer coordination and community engagement, contributing to stakeholder communication and cross-functional campaign execution across the marketing team.

Freelance Fashion Designer & Visual Stylist at Self-Employed

January 1, 2019 - January 1, 2024

Developed a strong visual storytelling and aesthetic direction through runway shows and styling projects, directly informing creative content direction and shoot planning for digital brand campaigns.