Dasha Gastoli

Senior Director of Paid Media at Propell Travel Marketing

Spearheaded the paid media function for a global portfolio of travel brands, exercising executive ownership over multi-million-dollar budgets across digital paid channels. Led and scaled a high-performing paid media department, establishing team structure, competency frameworks, performance standards, and career development paths. Designed and executed full-funnel, multi-channel client media strategies across Search, Social, Programmatic, and emerging platforms to drive revenue, ROAS, and client retention. Directed the agency's AI and automation transformation, integrating generative creative workflows and reporting automation to improve quality, efficiency, and scalability.

Director of Performance Marketing at Spherical

Led the Performance Marketing Department for a portfolio of hospitality clients, architecting integrated campaigns that bridged brand and performance across paid media, social, search, programmatic, and emerging platforms to drive measurable revenue growth and long-term brand equity. Built and mentored a high-performing team, defined KPIs aligned to business objectives, and contributed to agency growth through new business pitches and strategic initiatives.

Digital Account Director at Spherical

Overseas a remote team of 11 and manages 15+ hospitality clients, ensuring consistent client satisfaction and service excellence. Deeply integrated client brand narratives into digital marketing programs, translating brand identity into full-funnel paid and organic initiatives that drive revenue and client retention.

Director of Digital Marketing at Drybar

Owned end-to-end digital strategy for a high-growth consumer lifestyle brand, leading a multi-agency partnership to relaunch the website and mobile app, strengthen digital infrastructure, and enhance customer experience. Coordinated franchise marketing initiatives and digital programs for new location openings.

Director of Digital Marketing at Leading Hotels of the World

Led the Digital Marketing Department for a portfolio of 430 luxury hotels, generating $41.5M in online revenue. Managed global media budgets across email, paid search, display, social, and meta-search, leading a team of 3–4 agency partners and driving revenue growth.

Director of Media at Leading Hotels of the World

Increased media revenue by 30% YoY by restructuring agency relationships and implementing a rigorous performance framework across global hotel portfolio. Achieved 128% improvement in ROAS YoY through campaign optimization, audience refinement, and channel mix strategy.

Digital Marketing Manager at Diesel USA

Led performance marketing strategy for North American e-commerce channels with a focus on ROAS and profitable customer acquisition. Launched lifecycle campaigns that grew the new customer base by 30% YoY.