Available to hire
Hi there! I’m Laura Mondragón, co-owner and managing partner at Off Your Plate Studio. I’m an award-winning marketing executive (Telly Award 2025) with 12 years of experience in media, entertainment, communications, and events.
I specialize in B2B marketing for entertainment, and retail, leading go-to-market campaigns, brand strategy, and client partnerships across the US, Latin America, and the Caribbean.
Language
Spanish; Castilian
Fluent
English
Fluent
French
Intermediate
Portuguese
Beginner
Work Experience
Co-Owner & Managing Partner at Off Your Plate Studio
September 30, 2023 - PresentB2B Marketing Studio servicing clients in the Entertainment, and Retail industries. Clients include: Warner Bros. Discovery, Sony Music, Global Banking & Markets, and Nutresa
Manager, Hispanic Programmer Partnerships at DIRECTV
November 30, 2023 - November 30, 2025Led go-to-market campaigns for the Hispanic base (MiEspaño l and Óptimo Más). In charge of Hispanic programmer partnerships and partner marketing strategy (3.2M budget).
B2B Marketing Manager – Content Distribution at TelevisaUnivision
March 1, 2022 - August 31, 2023Oversaw influencer campaigns, media buys, and TV commercial productions. Managed all B2B communications and sponsorships (Content Distribution). Created C-suite client-hosting programs at events such as Latin Grammys.
Media Supervisor – Luxury Brands at Publicis Groupe Miami
August 1, 2021 - March 31, 2022Account Manager for Hermès, Clarins, and Kering brands (Gucci, Saint Laurent, Pomellato, Dodo). Managed clients' media strategies in Latin America (digital, print, OOH, TV).
Marketing Specialist – Content Distribution at Discovery Networks Miami
December 30, 2014 - August 29, 2021Ensured the Discovery brands stayed relevant with strategic initiatives that led to new carriage deals/renewals. Partnered with Cable Operators to create brand experiences for their clients (sub-retention and acquisition).
Education
Bachelor's Degree at Universidad EAFIT Medellín, Colombia
January 1, 2010 - December 31, 2014Study Abroad Scholarship at Université Catholique de Louvain, Louvain-la-Neuve, Belgium (Louvain School of Management)
September 1, 2012 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
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