Project Overview

Worked primarily as an Accountant, but actively contributed to the marketing side during low workload periods, gaining hands-on exposure to content creation and paid ads.

🎯 Key Responsibilities
Assisted in content creation alongside interns
Contributed ideas for digital campaigns and creatives
Supported basic execution of social media content
Learned fundamentals of Meta Ads & Google Ads
Observed and understood audience targeting and campaign structure

📈 Key Contributions / Learning
Developed practical understanding of paid marketing ecosystem
Gained exposure to ad creatives, targeting, and campaign thinking
Strengthened ability to work across roles (finance + marketing)
Built foundation for performance-driven marketing approach

Project Overview

Worked as a Digital Marketer managing the complete online presence of Build Tek Events, focused on promoting CORE Summit 2026 and driving B2B partnerships, visibility, and engagement.

🎯 Key Responsibilities
Managed end-to-end social media (LinkedIn, Instagram, Facebook)
Created high-engagement content (posts, captions, event promotions)
Designed creatives using Canva & Photoshop
Built B2B-focused messaging targeting developers, construction firms, and partners
Supported sponsor & partner outreach campaigns
Managed and updated website content & event communication

📈 Key Contributions / Impact
Increased engagement using storytelling-based LinkedIn content
Helped position the event as a high-value industry summit
Contributed to partner acquisition strategy through content + outreach
Strengthened brand presence in real estate & construction ecosystem