Christell Westweber

Video Editor & Motion Designer at Freelance via Cine Animal

Led end-to-end content production for paid and organic campaigns. Managed a team of up to 4 creatives, mentoring junior editors and coordinating content calendars via ClickUp. Created +20 short-form videos monthly for Instagram and TikTok, boosting engagement and growing followers from 90K to 107K. Scripted, shot, and directed cinematic campaigns aligned with brand identity and seasonal product launches. Edited high-impact live concert videos for the Panama Jazz Festival (featuring artists such as Rubén Blades and Gunhild Carling). Collaborated with the advertising department to produce digital content for social media, internal platforms, and promotional campaigns. Contributed to NGO campaigns and environmental/women’s advocacy initiatives (e.g., Marea Verde, MOOC episodes for municipal projects, UNDP environmental initiative).