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I am a results-driven marketing professional with hands-on experience delivering paid media campaigns across Google Ads and SA360, plus event planning and in-store promotions. I’ve supported multiple brand initiatives—from product launches to promotional campaigns—across offline and digital channels. I thrive in cross-functional teams and use data-driven insights to optimize performance, inform strategy, and drive continuous improvement. I value clear communication, collaborative problem-solving, and delivering tangible results that boost awareness and engagement.…I am a results-driven marketing professional with hands-on experience delivering paid media campaigns across Google Ads and SA360, plus event planning and in-store promotions. I’ve supported multiple brand initiatives—from product launches to promotional campaigns—across offline and digital channels. I thrive in cross-functional teams and use data-driven insights to optimize performance, inform strategy, and drive continuous improvement. I value clear communication, collaborative problem-solving, and delivering tangible results that boost awareness and engagement.

Wenxuan (Karina) Zhao

Digital Marketer, Growth Marketer, Product Marketer, +5

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I am a results-driven marketing professional with hands-on experience delivering paid media campaigns across Google Ads and SA360, plus event planning and in-store promotions. I’ve supported multiple brand initiatives—from product launches to promotional campaigns—across offline and digital channels. I thrive in cross-functional teams and use data-driven insights to optimize performance, inform strategy, and drive continuous improvement. I value clear communication, collaborative problem-solving, and delivering tangible results that boost awareness and engagement.…I am a results-driven marketing professional with hands-on experience delivering paid media campaigns across Google Ads and SA360, plus event planning and in-store promotions. I’ve supported multiple brand initiatives—from product launches to promotional campaigns—across offline and digital channels. I thrive in cross-functional teams and use data-driven insights to optimize performance, inform strategy, and drive continuous improvement. I value clear communication, collaborative problem-solving, and delivering tangible results that boost awareness and engagement.

Available to hire

I am a results-driven marketing professional with hands-on experience delivering paid media campaigns across Google Ads and SA360, plus event planning and in-store promotions. I’ve supported multiple brand initiatives—from product launches to promotional campaigns—across offline and digital channels.

I thrive in cross-functional teams and use data-driven insights to optimize performance, inform strategy, and drive continuous improvement. I value clear communication, collaborative problem-solving, and delivering tangible results that boost awareness and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Performance Coordinator at WPP Media

January 1, 2025 - Present

Manage daily client requests across multiple concurrent campaigns; prepared 10+ post-campaign reports; achieved 100% reporting deadlines; supported data-driven optimization.

Marketing Assistant at Austar Finance

December 1, 2023 - August 1, 2024

Coordinated and supported the execution of 10+ marketing campaigns and promotional events across offline and digital channels, driving a 40% increase in event attendance within two months. Developed 15+ marketing assets including brochures and promotional materials, ensuring brand consistency. Supported multi-channel marketing activities across customer engagement and sales channels, contributing to a 15% increase in qualified leads from offline channels.

Sales and Marketing Associate at Jurlique

August 1, 2022 - May 1, 2023

Supported the development and execution of sales and marketing campaigns for beauty products, increasing product awareness by 10%. Assisted in product launches, event marketing, and in-store promotions. Worked on marketing collateral, such as brochures and in-store displays.

Marketing Assistant at Austral Finance

December 1, 2023 - August 1, 2024

Coordinated and supported the execution of 10+ marketing campaigns and promotional events across offline and digital channels, driving a 40% increase in event attendance within two months.