IH

I am a marketing professional focused on turning consumer insights into growth.

About

I am a marketing professional focused on turning consumer insights into growth. I love translating data into actionable strategies for brands across markets, blending qualitative and quantitative research to inform product and marketing decisions.

I’m passionate about understanding consumer behavior across global markets and turning complex insights into clear storytelling for leadership teams. I thrive in cross-functional settings and enjoy coordinating teams to deliver impactful campaigns.

  • 7 years' experience
  • Joined April 2026

Industry experience

  • Professional Services
  • Media & Entertainment

Work experience

Marketing & Sales Consultant (B2B) · Merkur Versicherung AGJan 2021 – Jun 2023 · 2 yrs 6 mos

Managed structured B2B client portfolio and supported revenue growth. Analyzed forecast data, sales performance metrics and partner results. Prepared structured performance reports to support management decision-making. Maintained and validated CRM data (contracts, documentation, partner records). Supported process improvements in partner communication and reporting flow. Coordinated cross-functional communication between sales and marketing. Ensured clarity and consistency in product and performance communication.

Research Coordinator · Laz Marketing AgencyJun 2020 – Jun 2023 · 3 yrs 1 mo

Coordinated market research projects from planning to execution; collected and analyzed consumer and market data to support marketing strategies; conducted competitor analysis and identified market trends.

Media Presenter · Pin Project d.o.o.Jan 2016 – Jan 2021 · 5 yrs 1 mo

Conducted structured market and competitor research; analyzed campaign performance data; prepared analytical reports summarizing key insights; supported strategic recommendations with data-backed arguments.

Education

Bachelor of Economics and International Business · University of Rijeka, Faculty of Economics2018 – 2021
MSc Economics · University of Rijeka, Faculty of Economics2021 – 2023
MSc Global Marketing & Consumer Culture · University of Southern Denmark (SDU)2025 – 2026

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