Hi, I'm Davi Del Penho, a product designer with 8+ years of experience designing and optimizing user experiences across digital and physical products. I specialize in end-to-end product design, from discovery to delivery, including user research, rapid prototyping, and data-driven iteration. I enjoy collaborating with cross-functional teams (PMs, engineers) and exploring AI-assisted design flows to accelerate prototyping, iteration, and product delivery. I aim to improve task success, reduce friction, and drive user adoption through structured problem-solving and experimentation.

Davi Del Penho

Hi, I'm Davi Del Penho, a product designer with 8+ years of experience designing and optimizing user experiences across digital and physical products. I specialize in end-to-end product design, from discovery to delivery, including user research, rapid prototyping, and data-driven iteration. I enjoy collaborating with cross-functional teams (PMs, engineers) and exploring AI-assisted design flows to accelerate prototyping, iteration, and product delivery. I aim to improve task success, reduce friction, and drive user adoption through structured problem-solving and experimentation.

Available to hire

Hi, I’m Davi Del Penho, a product designer with 8+ years of experience designing and optimizing user experiences across digital and physical products. I specialize in end-to-end product design, from discovery to delivery, including user research, rapid prototyping, and data-driven iteration.

I enjoy collaborating with cross-functional teams (PMs, engineers) and exploring AI-assisted design flows to accelerate prototyping, iteration, and product delivery. I aim to improve task success, reduce friction, and drive user adoption through structured problem-solving and experimentation.

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Language

Portuguese
Fluent
English
Fluent
German
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance UX/UI Designer at Self-employed / Freelance
August 1, 2025 - Present
Design and conception of user-centered interfaces for digital products. Creation of wireframes, user flows, and interactive prototypes. Conducting user research and usability tests. Development and maintenance of design systems and UI components in Figma. Creation of specifications for developers and handover to frontend teams.
Visual Merchandising Co-Worker at IKEA
September 1, 2020 - March 1, 2025
Designed and optimized customer journeys in retail environments, using behavioral data and sales metrics. Identified high-impact layout improvements that increased customer engagement and product discoverability. Developed and tested prototype layouts (3D models, simulations) to validate design hypotheses before rollout. Collaborated with cross-functional teams to implement solutions balancing user experience, operational constraints, and business goals. Applied iterative testing and continuous improvement in a retail context.
Owner & Operator at Arts & Crafts Guesthouse
December 1, 2013 - March 1, 2019
Owned and operated a hospitality business, managing end-to-end customer experience and service design. Redesigned physical space and service flows to improve customer satisfaction and operational efficiency. Managed multi-channel user interactions, including booking, communication, and on-site experience.
Graphic Designer Intern at Instituto Gênesis – PUC-Rio
March 1, 2007 - July 1, 2007
Designed user interfaces, SaaS platforms, and self-service systems for early-stage startups. Created branding and digital experiences aligned with business and user needs. Collaborated with product teams to deliver user-centered design solutions under constraints.

Education

M.A. Media Design at Bauhaus-University Weimar
January 11, 2030 - January 1, 2011
B.A. Industrial Design at PUC-Rio
January 11, 2030 - January 1, 2007

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - January 1, 2025
REVIT Super User Training
January 11, 2030 - January 1, 2024
Motion Graphics with After Effects
January 11, 2030 - January 1, 2006

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Software & Internet