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MICHELA GUBINELLI

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I’m Michela Gubinelli, a Creative Designer and senior fashion professional based in Coldrerio, Switzerland, with over 30 years of experience designing and developing sportswear and technical as well as luxury clothing…

About

I’m Michela Gubinelli, a Creative Designer and senior fashion professional based in Coldrerio, Switzerland, with over 30 years of experience designing and developing sportswear and technical as well as luxury clothing collections. My work focuses on trend analysis, building creative direction for collections, and turning technical ideas into high-quality products through fit sessions, sample/prototype management, and close collaboration with design teams and production partners.

  • 37 years' experience
  • Joined April 2026

Industry experience

  • Manufacturing
  • Media & Entertainment
  • Professional Services
  • Retail
  • Other
  • Consumer Goods
  • Education
  • Travel & Hospitality

Work experience· 10 roles

Creative Expert and Senior Consultant · WHYNOT? ConsultingJan 2023 – Present · 3 yrs 11 mos

Provide fashion, technical sport/sportswear and accessories consulting; support creative and organizational management of projects and product development processes, prototypes and sample development; collaborate with teams and brands to deliver innovative, high-quality solutions.

Head Creative Design and Founder and Partner · D3SIGNS 3.0Jan 2013 – Jan 2025 · 12 yrs 1 mo

Foundation of the firm in Switzerland, transferring the experience gained to Italy; design and development of collections for international brands (e.g., Canada Goose, EA7 Emporio Armani, Harley Davidson); creation of trend boards, definition of fabrics and technical details, management of fittings; support for brands to address issues related to the creation, development and sale of products

Head Creative Design, Founder and Partner · D3SIGNS 3.0Jan 2013 – Jan 2025 · 12 yrs 1 mo

Founded the studio in Switzerland, transferring experience from Italy. Designed and developed collections for international brands such as Canada Goose, EA7 Emporio Armani, Harley Davidson, Vuarnet, The North Face, Goldwin, Millet, etc. Created trend boards, defined fabrics and technical details, and managed fittings. Supported brands in challenges related to creation, development and sale of products.

Head Creative Design · Signs & DesignsJan 2000 – Jan 2013 · 13 yrs 1 mo
Employee designer of sportswear and technical sports lines · SIGNS & DESIGNS (Vittorio Giacomelli style and marketing studio)Jan 1992 – Jan 2000 · 8 yrs 1 mo
Employee Designer · Signs & DesignsJan 1992 – Jan 2000 · 8 yrs 1 mo
Designer (employee) - Sportswear · SIGNS & DESIGNSJan 1992 – Jan 2000 · 8 yrs 1 mo
Designer · Signs & DesignsJan 1992 – Jan 2000 · 8 yrs 1 mo

Education· 12

Diploma Maturità di Stato - Stilista di Moda e Design · Istituto Tecnico per la Moda e il Commercio, Bergamo1989
Intensive English Language Course · Stafford House School International2019
Intensive English Language Course · Stafford House School International2020
Course in Communication Strategies & Team Management · Lugano, Switzerland2019

Certifications and awards· 8

First Aid Certification1988 – 1989
First Aid - CRI Course1988 – 1989
Fabric and Ceramic Decoration and Painting Courses1983 – 1990
Intensive English Language Course2019

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