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I am a strategic and entrepreneurial Marketeer with over 10 years of experience in driving B2B and B2C growth through marketing and sales strategy, building and activating brands across multiple markets through digital and branding innovation, and cross-functional leadership. I excel at transforming insights into actionable marketing campaigns, leading product launches, and influencing global stakeholders across the organization. I stay ahead of market trends through continuous learning to deliver innovative and effective solutions. My versatility and passion for growth make me well-suited for diverse roles in the marketing landscape. I am committed to collaboration, data-driven decision making, and storytelling that strengthens brand perception. I enjoy leading cross-functional teams, optimizing multi-channel campaigns, and driving measurable impact across regions, with a focus on sustainability, customer experience, and revenue growth.…I am a strategic and entrepreneurial Marketeer with over 10 years of experience in driving B2B and B2C growth through marketing and sales strategy, building and activating brands across multiple markets through digital and branding innovation, and cross-functional leadership. I excel at transforming insights into actionable marketing campaigns, leading product launches, and influencing global stakeholders across the organization. I stay ahead of market trends through continuous learning to deliver innovative and effective solutions. My versatility and passion for growth make me well-suited for diverse roles in the marketing landscape. I am committed to collaboration, data-driven decision making, and storytelling that strengthens brand perception. I enjoy leading cross-functional teams, optimizing multi-channel campaigns, and driving measurable impact across regions, with a focus on sustainability, customer experience, and revenue growth.

Payal Morwani

Brand Strategist, Growth Marketer, Marketing Strategist, +2

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I am a strategic and entrepreneurial Marketeer with over 10 years of experience in driving B2B and B2C growth through marketing and sales strategy, building and activating brands across multiple markets through digital and branding innovation, and cross-functional leadership. I excel at transforming insights into actionable marketing campaigns, leading product launches, and influencing global stakeholders across the organization. I stay ahead of market trends through continuous learning to deliver innovative and effective solutions. My versatility and passion for growth make me well-suited for diverse roles in the marketing landscape. I am committed to collaboration, data-driven decision making, and storytelling that strengthens brand perception. I enjoy leading cross-functional teams, optimizing multi-channel campaigns, and driving measurable impact across regions, with a focus on sustainability, customer experience, and revenue growth.…I am a strategic and entrepreneurial Marketeer with over 10 years of experience in driving B2B and B2C growth through marketing and sales strategy, building and activating brands across multiple markets through digital and branding innovation, and cross-functional leadership. I excel at transforming insights into actionable marketing campaigns, leading product launches, and influencing global stakeholders across the organization. I stay ahead of market trends through continuous learning to deliver innovative and effective solutions. My versatility and passion for growth make me well-suited for diverse roles in the marketing landscape. I am committed to collaboration, data-driven decision making, and storytelling that strengthens brand perception. I enjoy leading cross-functional teams, optimizing multi-channel campaigns, and driving measurable impact across regions, with a focus on sustainability, customer experience, and revenue growth.

Available to hire

I am a strategic and entrepreneurial Marketeer with over 10 years of experience in driving B2B and B2C growth through marketing and sales strategy, building and activating brands across multiple markets through digital and branding innovation, and cross-functional leadership. I excel at transforming insights into actionable marketing campaigns, leading product launches, and influencing global stakeholders across the organization. I stay ahead of market trends through continuous learning to deliver innovative and effective solutions. My versatility and passion for growth make me well-suited for diverse roles in the marketing landscape.

I am committed to collaboration, data-driven decision making, and storytelling that strengthens brand perception. I enjoy leading cross-functional teams, optimizing multi-channel campaigns, and driving measurable impact across regions, with a focus on sustainability, customer experience, and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital & Brand Marketing Expert (EMEA & US) at IBFD, Amsterdam

January 1, 2023 - Present

Managed and optimized multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, Email) across EMEA & US. Built and executed full-funnel marketing strategy driving long-term growth and increased website traffic with bounce rates under 45%. Introduced Demand Generation leveraging social media, email marketing, paid ads, lead scoring, and segmentation, achieving 300% SQL growth over 3 years with high-quality leads. Excelled in A/B testing, collaborated with Sales and Product to identify opportunities across EMEA and US, and created Content Marketing Strategy with Sales, Tech, and Product. Partnered with analytics to establish KPIs and dashboards (GA, PowerBI, Excel) for visibility. Influenced c-level decisions on budgets, planning, revenue projections, and churn models. Set up marketing processes and calendars for streamlined stakeholder communication. Implemented SEO and site optimizations; supported rebranding and US website development. Automated digital customer journeys with MSDy

Growth Marketing Specialist – Books Portfolio (Additional Role) at IBFD

January 1, 2023 - Present

Developed and executed GTM and growth strategies for IBFD’s Books Portfolio, driving cross-functional collaboration across R&D, marketing, sales, and support. Led market research and campaign initiatives, resulting in a 16% increase in sales. Managed product launches and reseller presence (Amazon, EBSCO, etc.). Leveraged Microsoft Dynamics 365 to boost email campaigns. Arranged and supported international tax events to boost awareness.

Digital Marketing Manager at Jagran New Media

February 1, 2020 - November 30, 2022

Created Marketing and Communication Strategies by recognizing value propositions and leveraging market insights. Liaised with sales to track competition, launched new product innovations across regions, and crafted global GTM strategies adapted to regional needs. Analyzed campaign performance post-launch via A/B testing and refined strategies to improve engagement. Planned and executed GTM strategies, produced content, and executed ATL/BTL campaigns across channels. Managed multi-channel paid campaigns (Google, Meta) and led celebrity/influencer campaigns. Budget management, cross-functional coordination, and mentoring a team; managed digital spends across Google, Meta, TikTok, and programmatic DSPs. Negotiated with publishers to reduce CPMs and drive ROI; improved delivery timelines and stakeholder satisfaction.

Manager – Digital Marketing & Business Growth at Prime Focus Technologies Ltd.

July 1, 2018 - February 29, 2020

Plan, launch, and optimize campaigns across Google, Meta, LinkedIn, and YouTube with consistent brand messaging. Conducted A/B testing on creatives, targeting, landing pages, and messaging. Managed budgets and executed digital and TVC campaigns; handled ATL/BTL activities for brand campaigns. Built and maintained relationships with internal and external stakeholders to ensure timely execution. Tracked and analyzed KPIs (leads, CPL, CAC, conversion rate, ROI), built dashboards, and provided actionable insights to leadership. Mapped customer journeys and collaborated with operations to address challenges, ensuring cohesive digital growth.

Assistant Manager – Digital Marketing at Hindustan Times Media Ltd.

August 1, 2017 - June 30, 2018

Planned, executed, and optimized cross-channel paid media campaigns (Google, Meta) to achieve performance and ROI targets. Analyzed data to generate insights and performance reports for management. Developed user lifecycle initiatives to improve engagement, conversion, and retention across segments. Collaborated with product, design, content, and business teams to ensure user-centric growth. Coordinated project briefs with agencies and internal teams; maintained opportunity pipeline in CRM; managed GA4 and Google Merchant Center dashboards. Managed ATL/BTL for new product launches; improved landing pages and user journeys for higher conversions; planned multi-channel media buys for regional campaigns.

Assistant Manager – Business Development at Make My Trip

July 1, 2015 - August 31, 2017

Identified sales opportunities and built strong relationships with clients to enable rapid growth. Onboarded partners on the MMT portal and trained them to use inventory management tools. Leveraged data to expand and enhance host supply through partnerships; ensured high standards and robust commercial agreements; managed inventory demand and supply during peak travel seasons. Traveled 50% of the time for market visits to organize promotional campaigns and events; led partner prioritization, transaction structuring, and negotiation; identified future products targeting business travelers.