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About me: Experienced project manager and designer with 25 years of experience from the client, agency, and supplier side. As an outgoing leader with strong influential skills, I love to inspire and be inspired. With a solid business understanding and a commercial mindset, I identify opportunities and take initiatives that contribute to increased profitability and value creation. I am known for planning meticulously, thinking long-term, and executing complex projects with precision and efficiency. I am a creative yet structured professional who builds relationships and excels at establishing productive collaborations with diverse stakeholders. This enables me to lead projects from the initial idea to successful implementation, ensuring all parties achieve their goals. I have a deep understanding of strategic and operational processes, from developing holistic concepts to branding and brand-building.…About me: Experienced project manager and designer with 25 years of experience from the client, agency, and supplier side. As an outgoing leader with strong influential skills, I love to inspire and be inspired. With a solid business understanding and a commercial mindset, I identify opportunities and take initiatives that contribute to increased profitability and value creation. I am known for planning meticulously, thinking long-term, and executing complex projects with precision and efficiency. I am a creative yet structured professional who builds relationships and excels at establishing productive collaborations with diverse stakeholders. This enables me to lead projects from the initial idea to successful implementation, ensuring all parties achieve their goals. I have a deep understanding of strategic and operational processes, from developing holistic concepts to branding and brand-building.

Sølvi Storås

Designer, Interior Designer, Brand Designer, +3

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About me: Experienced project manager and designer with 25 years of experience from the client, agency, and supplier side. As an outgoing leader with strong influential skills, I love to inspire and be inspired. With a solid business understanding and a commercial mindset, I identify opportunities and take initiatives that contribute to increased profitability and value creation. I am known for planning meticulously, thinking long-term, and executing complex projects with precision and efficiency. I am a creative yet structured professional who builds relationships and excels at establishing productive collaborations with diverse stakeholders. This enables me to lead projects from the initial idea to successful implementation, ensuring all parties achieve their goals. I have a deep understanding of strategic and operational processes, from developing holistic concepts to branding and brand-building.…About me: Experienced project manager and designer with 25 years of experience from the client, agency, and supplier side. As an outgoing leader with strong influential skills, I love to inspire and be inspired. With a solid business understanding and a commercial mindset, I identify opportunities and take initiatives that contribute to increased profitability and value creation. I am known for planning meticulously, thinking long-term, and executing complex projects with precision and efficiency. I am a creative yet structured professional who builds relationships and excels at establishing productive collaborations with diverse stakeholders. This enables me to lead projects from the initial idea to successful implementation, ensuring all parties achieve their goals. I have a deep understanding of strategic and operational processes, from developing holistic concepts to branding and brand-building.

Available to hire

About me: Experienced project manager and designer with 25 years of experience from the client, agency, and supplier side. As an outgoing leader with strong influential skills, I love to inspire and be inspired.

With a solid business understanding and a commercial mindset, I identify opportunities and take initiatives that contribute to increased profitability and value creation. I am known for planning meticulously, thinking long-term, and executing complex projects with precision and efficiency. I am a creative yet structured professional who builds relationships and excels at establishing productive collaborations with diverse stakeholders. This enables me to lead projects from the initial idea to successful implementation, ensuring all parties achieve their goals. I have a deep understanding of strategic and operational processes, from developing holistic concepts to branding and brand-building.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Norwegian

Fluent

English

Fluent

Work Experience

Project Manager at Elkjøp Nordic

August 1, 2019 - October 1, 2023

Project Manager with budget responsibility for Elkjøp's commercial initiatives across all chains. Built partnerships with category managers, designers, space planners, store operations and external suppliers; managed tender processes and ensured cost-efficient delivery. Co-founded and held shares in the venture.

Concept Manager at Elkjøp Nordic

July 1, 2010 - July 1, 2019

Concept Manager for Elkjøp Nordic and all concepts. Led development of retail concepts, rollout across formats, and collaboration with production partners. Drove brand-aligned concepts (including Epoq kitchen concepts) and built design and collaboration processes within the team.

Interior and Retail Designer at Work's Creative Team

April 1, 2008 - March 1, 2010

Responsible for interior and retail design within the company's creative team. Created concept visuals, mockups and detailed drawings; collaborated with production partners to translate ideas into feasible concepts; led the development of cohesive design guidelines and documented execution across formats.

Concept Manager and Retail Designer at Skin Tonic

August 1, 2001 - January 1, 2006

Concept Manager and Retail Designer for the development of the new concept for cosmetics and perfume chain Skin Tonic. Led concept development and execution to elevate retail storytelling and customer experience.

Part-time Roles at Various

January 1, 2000 - August 1, 2001

Part-time roles alongside studies; gained early experience in retail and design contexts.

Project Manager at Elkjøp

August 1, 2019 - October 2, 2023

Budget‑responsible project management across Elkjøp’s retail network; led the implementation of the company’s commercial program, including the annual renovation of 400+ stores; served as a key liaison between category managers, design, space planning, store operations, and external suppliers; managed tender processes and delivered cost‑efficient, high‑quality store concepts on time and aligned with business goals.

Store Planner & Retail Designer at Skin Tonic

August 1, 2001 - January 31, 2006

Developed cosmetics and perfume store concepts, including store layouts, interior design, mood boards, and detailed drawings; led cosmetics/ perfume chain concept development; produced floor plans and mood boards to communicate design concepts; contributed to the onboarding of new concepts across formats.

Part-time roles

January 1, 2000 - August 1, 2001

Part-time work alongside studies; tasks included collaboration with architects on various design tasks, sourcing materials, and creating mood boards to effectively communicate design concepts.