Balázs Varga

Marketing Specialist at Constantia Flexibles

Owned full-funnel demand generation across Meta Ads, LinkedIn Ads, Google Ads and Newsletter. Decreased CPL by 30%. Scaled Paid Social performance by optimizing ad formats, audience segments, and creative strategies. Led multi-channel product launch and regional campaigns with cross-functional collaboration with sales and business development. Increased landing page conversion rate by 20% through structured A/B tests on headlines, CTAs, form length, and page layout. Built and managed marketing automation workflows, improving newsletter open rates by 20% and growing subscriber list by 200%. Produced and managed all campaign creative assets, briefing designers, reviewing outputs, and ensuring brand consistency across digital ads, email, and event materials. Developed full-funnel campaign reporting for C-level stakeholders. Managed 3 external agencies, writing detailed briefs, tracking milestones, and ensuring delivery on time and within budget.

Cofounder + Marketing Lead at MusicGlassHU

Founded a B2C e-commerce brand from zero, taking full ownership of marketing strategy, online presence, and customer acquisition from launch. Built the brand’s digital presence: website, social channels, and content. Planned and executed paid social campaigns on Meta, managing targeting, creative, and budget allocation to drive product awareness and first purchases. Produced viral-ready short-form videos: developing a content strategy tailored to the target audience and optimizing posts for organic reach and engagement. Managed the full order and delivery process, coordinating production, logistics, and customers to ensure a smooth post-purchase experience.