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I'm José Luis Merino Fernández, a journalist and digital marketer based in Sliema, Malta. I have a strong background in communication, content creation, SEO, and customer engagement, with a track record of delivering high-quality content and leading projects from concept to delivery. I excel at developing marketing strategies, managing social media, and collaborating across marketing, compliance, and risk management teams. I thrive in fast-paced environments, adapt quickly to new challenges, and enjoy crafting content for diverse audiences while building meaningful relationships with readers and customers.…I'm José Luis Merino Fernández, a journalist and digital marketer based in Sliema, Malta. I have a strong background in communication, content creation, SEO, and customer engagement, with a track record of delivering high-quality content and leading projects from concept to delivery. I excel at developing marketing strategies, managing social media, and collaborating across marketing, compliance, and risk management teams. I thrive in fast-paced environments, adapt quickly to new challenges, and enjoy crafting content for diverse audiences while building meaningful relationships with readers and customers.

JOSÉ LUIS MERINO FERNÁNDEZ

Writer, Content Creator, Content Producer, +1

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I'm José Luis Merino Fernández, a journalist and digital marketer based in Sliema, Malta. I have a strong background in communication, content creation, SEO, and customer engagement, with a track record of delivering high-quality content and leading projects from concept to delivery. I excel at developing marketing strategies, managing social media, and collaborating across marketing, compliance, and risk management teams. I thrive in fast-paced environments, adapt quickly to new challenges, and enjoy crafting content for diverse audiences while building meaningful relationships with readers and customers.…I'm José Luis Merino Fernández, a journalist and digital marketer based in Sliema, Malta. I have a strong background in communication, content creation, SEO, and customer engagement, with a track record of delivering high-quality content and leading projects from concept to delivery. I excel at developing marketing strategies, managing social media, and collaborating across marketing, compliance, and risk management teams. I thrive in fast-paced environments, adapt quickly to new challenges, and enjoy crafting content for diverse audiences while building meaningful relationships with readers and customers.

Available to hire

I’m José Luis Merino Fernández, a journalist and digital marketer based in Sliema, Malta. I have a strong background in communication, content creation, SEO, and customer engagement, with a track record of delivering high-quality content and leading projects from concept to delivery.

I excel at developing marketing strategies, managing social media, and collaborating across marketing, compliance, and risk management teams. I thrive in fast-paced environments, adapt quickly to new challenges, and enjoy crafting content for diverse audiences while building meaningful relationships with readers and customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Customer Support Specialist at Bet365

August 1, 2017 - Present

Delivered customer support in a high-volume, fast-paced iGaming environment. Collaborated with internal teams to ensure smooth communication and customer-focused solutions across technical, account, and financial matters. Worked closely with fraud and verification departments, supporting KYC processes and safeguarding data integrity. Utilized CRM tools such as Microsoft Dynamics and Zendesk to manage customer interactions, track queries, and analyze behavior trends. Supported marketing-related operations, including user onboarding, bonus promotions, and customer retention campaigns. Consistently met KPIs for first-contact resolution, compliance accuracy, and operational efficiency. Contributed to a seamless user journey in alignment with marketing, compliance, and risk management goals.

Radio Host & Editor at EsRadio León – Libertad Digital

August 1, 2016 - February 28, 2017

Hosted and produced sports and entertainment radio programs. Managed social media content and engagement strategies.

Communications Director at Denomades.com

April 1, 2015 - August 31, 2016

Created SEO-focused marketing content (articles, blogs) and managed social media. Designed and executed on/off-page SEO strategies, improving search rankings. Led email marketing campaigns, boosting open and click-through rates through segmentation and anti-spam practices. Built and optimized databases to enhance operational efficiency. Delivered content strategy and SEO initiatives aligned with business goals. Managed social media presence to grow engagement and brand awareness. Executed digital marketing campaigns to drive traffic and conversions. Produced high-quality copy for web, blogs, and promotional materials. Maintained strong media relations to secure coverage and brand visibility. Coordinated cross-functional projects to ensure timely, effective delivery.

Brand & Communications Manager at BikeBack.cl

May 1, 2015 - July 31, 2016

Led branding, corporate communications, and strategic partnerships. Produced SEO content for web, blogs, and product descriptions.

Communications Coordinator at RallyMobil Chile & +Motor TV

November 1, 2014 - April 30, 2015

Managed PR and media for South American motorsport events. Produced TV interviews, curated web content, and managed PPC campaigns.

Freelance Sports Journalist at El Mercurio

November 1, 2013 - December 31, 2015

Sports correspondent covering various national competitions, including mountain biking, rally, motorcycling, basketball, and football. Produced sports guides and supplements in collaboration with expert journalists from around the world.

E-commerce Communications Specialist at Rebajas.cl

April 1, 2014 - November 30, 2014

Developed corporate communication and e-commerce strategies. Improved user experience and coordinated with dev teams.

Trainer – Human Relations & Protocol at Innovatecc Institute

March 1, 2014 - August 31, 2014

Taught oral and written communication skills to students preparing for roles such as medical representatives and educational inspectors. Developed tailored training programs to enhance professional communication competencies.

Project Lead – Futmi.com at SonarVentures

September 1, 2012 - May 31, 2013

Founder and project leader of www.futmi.com, a football-focused social network reaching over 18,000 registered users. Applied Business Model Canvas for business development within a startup incubator. Collected and analyzed data on Spanish football teams and players, including third division. Led editorial content with a team of interns to enhance coverage and quality of football news.

Sports Journalist at MARCA & MARCA.com

January 1, 2012 - September 30, 2012

Sports correspondent producing articles, live coverage, and editing national sports news.