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I design immersive, visually striking environments that connect brands with people—ranging from brand dinners and retail pop-ups to large-scale festivals and architectural build-outs. My work blends storytelling, spatial design, and experiential strategy to create spaces that resonate on emotion and memory. I partner with agencies and brand teams to lead creative strategy, spatial storytelling, and full-scale experience execution from concept to install. With a foundation in architecture and design, I foster cross-functional collaboration to deliver cohesive, memorable environments.…I design immersive, visually striking environments that connect brands with people—ranging from brand dinners and retail pop-ups to large-scale festivals and architectural build-outs. My work blends storytelling, spatial design, and experiential strategy to create spaces that resonate on emotion and memory. I partner with agencies and brand teams to lead creative strategy, spatial storytelling, and full-scale experience execution from concept to install. With a foundation in architecture and design, I foster cross-functional collaboration to deliver cohesive, memorable environments.

Diana Zwetzich

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I design immersive, visually striking environments that connect brands with people—ranging from brand dinners and retail pop-ups to large-scale festivals and architectural build-outs. My work blends storytelling, spatial design, and experiential strategy to create spaces that resonate on emotion and memory. I partner with agencies and brand teams to lead creative strategy, spatial storytelling, and full-scale experience execution from concept to install. With a foundation in architecture and design, I foster cross-functional collaboration to deliver cohesive, memorable environments.…I design immersive, visually striking environments that connect brands with people—ranging from brand dinners and retail pop-ups to large-scale festivals and architectural build-outs. My work blends storytelling, spatial design, and experiential strategy to create spaces that resonate on emotion and memory. I partner with agencies and brand teams to lead creative strategy, spatial storytelling, and full-scale experience execution from concept to install. With a foundation in architecture and design, I foster cross-functional collaboration to deliver cohesive, memorable environments.

Available to hire

I design immersive, visually striking environments that connect brands with people—ranging from brand dinners and retail pop-ups to large-scale festivals and architectural build-outs. My work blends storytelling, spatial design, and experiential strategy to create spaces that resonate on emotion and memory.

I partner with agencies and brand teams to lead creative strategy, spatial storytelling, and full-scale experience execution from concept to install. With a foundation in architecture and design, I foster cross-functional collaboration to deliver cohesive, memorable environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Russian

Fluent

German

Fluent

English

Fluent

French

Intermediate

Work Experience

Experiential Designer at Self-Employed

January 1, 2020 - Present

Designing immersive, visually striking, and emotionally resonant environments—from brand dinners and retail pop-ups to large-scale festivals and architectural build-outs. Partner with agencies and brand teams to lead creative strategy, spatial storytelling, and full-scale experience execution from concept to install.

Experiential Designer at Refinery29

January 1, 2018 - January 1, 2019

Created and executed branded installations for 29Rooms, Refinery29’s immersive event series. Led design for Reebok and CoverGirl activations—transforming brand narratives into bold, interactive spaces through close collaboration with artists, fabricators, and in-house teams.

Project Architect / Lighting Designer at L'Observatoire International

January 1, 2013 - January 1, 2016

Designed architectural lighting environments that enhanced form, material, and atmosphere across major cultural and commercial projects. Developed lighting concepts from design through implementation, collaborating closely with architects, clients, and vendors to realize cohesive, emotionally resonant spaces.

Architect / Interior Designer at ASHE LEANDRO

January 1, 2012 - January 1, 2013

Supported the design team on high-end residential projects, including the home of artist Rashid Johnson. Contributed to design development, materials sourcing, and drawing sets, helping translate the studio’s signature aesthetic into refined, livable spaces. Gained hands-on experience in both architectural detailing and interior finishes within a collaborative, design-driven environment.