Contracted to lead social media strategy for global B2B SaaS brand in the audit and accounting industry. Developed new content pillars and platform strategy to strengthen brand authority and thought leadership. Managed multi-platform publishing and editorial calendar (24+ posts per month) across LinkedIn, X, Instagram, Facebook, and YouTube Shorts. Produced social and short-form video content supporting press releases, launches, research announcements, and industry insights. Implemented project management and approval workflows to improve content operations and cross-team coordination. Provided strategic guidance on platform growth, performance benchmarks, and social media best practices.

Consultant Social Media Manager & Strategist at Opalite Salon

December 1, 2025 - Present

End-to-end social media strategy and execution for a new, luxury salon on Instagram and TikTok. Planned and published 20-55+ feed posts per month, including reels, carousels, transformations, and behind-the-chair content to drive brand visibility, stylist exposure, and foot traffic. Increased Instagram following organically by 100 followers, gained 100k profile views, and 110 (lead) direct messages in first month. Boosted Instagram posts for receptionists and stylist hiring, resulting in filling 12+ positions at the salon. Produced and scheduled 1–8 story posts per week across platforms to maintain consistent audience engagement. Developed and maintained a monthly content calendar aligned with brand voice, promotions, and client results. Wrote captions and performed photo, video, and graphic editing optimized for short-form social platforms. Conducted 1–5 in-person content shoots per month, capturing high-quality photo and video assets. Implemented a shared content management syste

Social Media Coordinator at Resonate

January 1, 2024 - November 1, 2025

First dedicated social media hire in company history, responsible for managing and strategizing seven corporate and politics/advocacy accounts across LinkedIn, X, Facebook, Instagram, and YouTube. Increased overall social media following by 9.1% in 2024, representing a 434% growth improvement compared to 2023, achieved organically. Boosted content output 270% year-over-year while maintaining brand consistency and tailoring strategy to each platform’s audience and algorithm. Translated complex topics — including Resonate’s proprietary data, the Ignite platform, and advanced data analytics — into clear, engaging, and visually appealing social posts that resonated with non-technical audiences and industry leaders. Planned and published campaigns promoting all major marketing assets — whitepapers, reports, blogs, videos, events, case studies, featured articles, and client content — with differentiated platform strategies to maximize engagement. Designed social copy templates an

Social Media Coordinator at Goodwin Living

January 1, 2023 - October 1, 2023

Effectively scheduled and curated content across Facebook, LinkedIn, Instagram, and Hootsuite Amplify, resulting in significant improvements in engagement and follower growth. Notably, engagement rates on LinkedIn increased by an average of 7% within one month, with individual posts achieving spikes up to 25% and 23%. LinkedIn followers doubled during July. Expanded Instagram presence; added over 100 new followers per month; 33 grid posts and 90 Stories; Linktree CTR increased to 66%. Growth on Facebook with a 24% increase in post frequency and 145% reach; integrated Facebook into Hootsuite scheduling. Planned and executed strategic social media plans for events, holidays, and brand anniversaries. Led weekly social media support calls, promoting cross-functional collaboration. Collaborated with the Goodwin Living brand Stronger Memory to align strategies. Authored and edited Social Media Guidelines ensuring HIPAA/PHI compliance. Organized and cataloged a large photo library. Proactivel