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Digital marketing leader with 15+ years driving brand strategy and integrated marketing campaigns in regulated environments. I partner with executive stakeholders to turn business priorities into measurable marketing outcomes. I translate complex nutrition science into clear, compelling messaging for general market, Hispanic, and healthcare professional audiences. I build marketing systems, measurement frameworks, and cross-functional alignment that drive sustained performance.…Digital marketing leader with 15+ years driving brand strategy and integrated marketing campaigns in regulated environments. I partner with executive stakeholders to turn business priorities into measurable marketing outcomes. I translate complex nutrition science into clear, compelling messaging for general market, Hispanic, and healthcare professional audiences. I build marketing systems, measurement frameworks, and cross-functional alignment that drive sustained performance.

Natalia Arias

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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Digital marketing leader with 15+ years driving brand strategy and integrated marketing campaigns in regulated environments. I partner with executive stakeholders to turn business priorities into measurable marketing outcomes. I translate complex nutrition science into clear, compelling messaging for general market, Hispanic, and healthcare professional audiences. I build marketing systems, measurement frameworks, and cross-functional alignment that drive sustained performance.…Digital marketing leader with 15+ years driving brand strategy and integrated marketing campaigns in regulated environments. I partner with executive stakeholders to turn business priorities into measurable marketing outcomes. I translate complex nutrition science into clear, compelling messaging for general market, Hispanic, and healthcare professional audiences. I build marketing systems, measurement frameworks, and cross-functional alignment that drive sustained performance.

Available to hire

Digital marketing leader with 15+ years driving brand strategy and integrated marketing campaigns in regulated environments. I partner with executive stakeholders to turn business priorities into measurable marketing outcomes.

I translate complex nutrition science into clear, compelling messaging for general market, Hispanic, and healthcare professional audiences. I build marketing systems, measurement frameworks, and cross-functional alignment that drive sustained performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Senior Manager of Digital Marketing and Insights at Hass Avocado Board

January 1, 2021 - December 1, 2025

Led digital marketing and insights strategy for a national USDA-regulated brand, rebuilding siloed channel operations into an integrated program with unified tracking before scaling performance across web, SEO, email, social, paid media, and content. Directed cross-functional operations spanning 1 direct report, 3 agencies, and 6 internal stakeholders.

Digital Marketing and Communications Manager at Hass Avocado Board

October 1, 2015 - December 1, 2020

Owned annual digital strategy and execution across web, SEO, email, social, paid media, content, and analytics in a USDA/AMS-regulated environment. Translated complex nutrition science into clear, compelling messaging for general market, U.S. Hispanic, and healthcare professional audiences. Coordinated and led six agencies and vendors.

Independent Contractor

August 1, 2014 - September 1, 2015

Provided digital marketing, social media, and brand strategy support for clients in food/agriculture and media industries, including Hass Avocado Board, OnTravel Media, SEAS Corp, and APEAM (Mexican Avocado Exporters and Packers Association).

Digital Marketing Strategist at Avocados from Mexico

April 1, 2010 - July 1, 2014

Directed digital strategy across web, SEO/SEM, social, email, content, supporting national experiential activations and multi-market campaigns, including international government-funded programs. Achievements included launching and scaling the brand’s digital ecosystem (70K+ monthly website visits; 200K+ social followers) and leading a six-month Google Ads program generating 430M+ impressions.