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I’m a multidisciplinary creative known for my ability to think outside the box, generate bold ideas, and turn brave experiments into impactful design. I see creativity as a process of discovery, blending intuition, emotions, and strategy to craft stories that surprise, inspire, and connect. I turn bold ideas and creative experiments into stories that engage and resonate. With a multidisciplinary background across fashion, branding, visual and digital design, I bring a 360° perspective to shaping ideas into immersive experiences. I’ve founded fashion and lifestyle brands, organised events and travel experiences that bring together community, culture, and design.…I’m a multidisciplinary creative known for my ability to think outside the box, generate bold ideas, and turn brave experiments into impactful design. I see creativity as a process of discovery, blending intuition, emotions, and strategy to craft stories that surprise, inspire, and connect. I turn bold ideas and creative experiments into stories that engage and resonate. With a multidisciplinary background across fashion, branding, visual and digital design, I bring a 360° perspective to shaping ideas into immersive experiences. I’ve founded fashion and lifestyle brands, organised events and travel experiences that bring together community, culture, and design.

Natalia Medvedieva

Art Director, Designer, Brand Designer, +2

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I’m a multidisciplinary creative known for my ability to think outside the box, generate bold ideas, and turn brave experiments into impactful design. I see creativity as a process of discovery, blending intuition, emotions, and strategy to craft stories that surprise, inspire, and connect. I turn bold ideas and creative experiments into stories that engage and resonate. With a multidisciplinary background across fashion, branding, visual and digital design, I bring a 360° perspective to shaping ideas into immersive experiences. I’ve founded fashion and lifestyle brands, organised events and travel experiences that bring together community, culture, and design.…I’m a multidisciplinary creative known for my ability to think outside the box, generate bold ideas, and turn brave experiments into impactful design. I see creativity as a process of discovery, blending intuition, emotions, and strategy to craft stories that surprise, inspire, and connect. I turn bold ideas and creative experiments into stories that engage and resonate. With a multidisciplinary background across fashion, branding, visual and digital design, I bring a 360° perspective to shaping ideas into immersive experiences. I’ve founded fashion and lifestyle brands, organised events and travel experiences that bring together community, culture, and design.

Available to hire

I’m a multidisciplinary creative known for my ability to think outside the box, generate bold ideas, and turn brave experiments into impactful design. I see creativity as a process of discovery, blending intuition, emotions, and strategy to craft stories that surprise, inspire, and connect.

I turn bold ideas and creative experiments into stories that engage and resonate. With a multidisciplinary background across fashion, branding, visual and digital design, I bring a 360° perspective to shaping ideas into immersive experiences. I’ve founded fashion and lifestyle brands, organised events and travel experiences that bring together community, culture, and design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Dutch

Intermediate

Ukrainian

Fluent

Russian

Fluent

Work Experience

Art Director at Goeie Shop (Streetwear Brand)

January 1, 2024 - Present

Founder and Creative Director responsibilities including leading the brand's creative vision, identity, and collection development; concept development and photoshoot direction; crafting AI-powered digital campaigns.

Founder / Creative Director at Self-employed / Fashion & Lifestyle Brand

January 1, 2016 - January 1, 2022

Founded a fashion and lifestyle brand; led brand and creative development; organized events and travel experiences.

Digital Designer at Canyon Bicycles

January 1, 2023 - January 1, 2026

Art direction and design of global digital marketing campaigns (website, CRM, social media, paid ads, app). Content strategy. Customer journey for bikes and gear digital launches.

Digital Designer at Scotch & Soda

January 1, 2022 - January 1, 2023

Art direction and design of editorials, lookbooks and newsletters. New digital concepts development, components redesign. Website, outlet and app visual updates.

Visual Designer at Freelance

January 1, 2016 - January 1, 2022

Branding, digital and printed marketing materials design, visual solutions for mobile applications and web platforms.

Brand Designer / Creative Director at Infopulse

January 1, 2012 - January 1, 2014

Direction and execution of a new brand identity, overseeing the design of corporate products, marketing materials, digital products, and user interfaces. Led a team of designers to ensure cohesive brand direction.

Graphic Designer at Novy Channel (TV Channel)

January 1, 2010 - January 1, 2012

Seasonal company rebranding, corporate gifts design, promotional printed and digital materials. TV projects logo and style development.

Graphic Designer at AdShot (Full-service Creative Agency)

January 1, 2009 - January 1, 2010

Working across various design stages from concept through to final delivery. Logo & Branding. Gift cards and promotional materials. Designing and developing digital and printed products. Websites and presentations.