Designed and shipped flexible payment plans for underbanked users in Mexico, improving repayment accessibility and reducing friction through UX refinements and financial literacy cues. Redesigned crypto onboarding and transaction flows in Peru, increasing user trust and usability in a complex financial product while supporting a next-gen design system rollout. Led user growth and referral initiatives across the Philippines and Mexico, designing localized incentives and lifecycle touchpoints that increased referral-to-loan conversions by 50%+. Drove wallet product expansion, including bill payments, peer-to-peer transfers, and mobile top-ups, leading product discovery and UX design that increased feature adoption by 66% and supported 500+ prepaid plans.

UI/UX Designer at DataBrain

January 1, 2022 - February 1, 2025

Refreshed brand identity and product UI for a B2B SaaS analytics platform, improving visual clarity and creating a more cohesive experience across marketing and product surfaces. Partnered with engineers to launch a new marketing website and ship feature updates, while enhancing the design system to support consistency and scalable development.