Sydney Smiley
I'm a Social, Content & Brand creative with experience across content strategy, creative production, social storytelling, and community-led brand growth.
About
I’m a Social, Content & Brand creative with experience across content strategy, creative production, social storytelling, and community-led brand growth.
With a hands-on approach across strategy, ideation, filming, editing, copywriting, and brand activations, I love turning ideas into content people want to watch, save, and be part of.
Most recently, my work has focused on wellness, lifestyle, beauty, and luxury-led brands, creating premium yet platform-native content that blends aspiration with relatability.
- 5 years' experience
- Joined April 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
Work experience· 4 roles
Manage daily social content across Instagram, TikTok, Threads, and YouTube Shorts; develop promotional posts; oversee influencer collaborations; analyze performance and optimize reach; engage with followers.
Developed and executed end-to-end content strategies; produced film, video, and photography content across fashion, culture, and lifestyle; performed copywriting and campaign execution; built brand voice and community; led a small team.
Created and produced brand-aligned content for Molton Brown campaigns across social channels; planned, filmed BTS footage, edited videos, and wrote captions to match the brand voice; collaborated with editorial team to ensure coherent messaging.
Education
Certifications and awards
Hire Sydney Smiley today
Post a job and invite Sydney, or contact them directly. No hidden commission.