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I'm a Social, Content & Brand creative with experience across content strategy, creative production, social storytelling, and community-led brand growth. With a hands-on approach across strategy, ideation, filming, editing, copywriting, and brand activations, I love turning ideas into content people want to watch, save, and be part of. Most recently, my work has focused on wellness, lifestyle, beauty, and luxury-led brands, creating premium yet platform-native content that blends aspiration with relatability.…I'm a Social, Content & Brand creative with experience across content strategy, creative production, social storytelling, and community-led brand growth. With a hands-on approach across strategy, ideation, filming, editing, copywriting, and brand activations, I love turning ideas into content people want to watch, save, and be part of. Most recently, my work has focused on wellness, lifestyle, beauty, and luxury-led brands, creating premium yet platform-native content that blends aspiration with relatability.

Sydney Smiley

Content Creator, Social Media Manager, Creative Director, +2

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I'm a Social, Content & Brand creative with experience across content strategy, creative production, social storytelling, and community-led brand growth. With a hands-on approach across strategy, ideation, filming, editing, copywriting, and brand activations, I love turning ideas into content people want to watch, save, and be part of. Most recently, my work has focused on wellness, lifestyle, beauty, and luxury-led brands, creating premium yet platform-native content that blends aspiration with relatability.…I'm a Social, Content & Brand creative with experience across content strategy, creative production, social storytelling, and community-led brand growth. With a hands-on approach across strategy, ideation, filming, editing, copywriting, and brand activations, I love turning ideas into content people want to watch, save, and be part of. Most recently, my work has focused on wellness, lifestyle, beauty, and luxury-led brands, creating premium yet platform-native content that blends aspiration with relatability.

Available to hire

I’m a Social, Content & Brand creative with experience across content strategy, creative production, social storytelling, and community-led brand growth.

With a hands-on approach across strategy, ideation, filming, editing, copywriting, and brand activations, I love turning ideas into content people want to watch, save, and be part of.

Most recently, my work has focused on wellness, lifestyle, beauty, and luxury-led brands, creating premium yet platform-native content that blends aspiration with relatability.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Content Creator at Molton Brown

January 1, 2021 - January 1, 2022

Created and produced brand-aligned content for Molton Brown campaigns across social channels; planned, filmed BTS footage, edited videos, and wrote captions to match the brand voice; collaborated with editorial team to ensure coherent messaging.

Social Media Manager & Content Creator at The Nudge London

December 1, 2020 - March 1, 2024

Oversee The Nudge London's social platforms (Instagram, TikTok, emerging channels); plan and execute end-to-end content campaigns; film, edit, and produce content; collaborate with editorial; analyze performance and drive growth; manage community engagement.

Content, Social & Brand Lead / Social Media Manager & Content Creator at The Handbook

March 1, 2024 - June 1, 2025

Developed and executed end-to-end content strategies; produced film, video, and photography content across fashion, culture, and lifestyle; performed copywriting and campaign execution; built brand voice and community; led a small team.

Content Creator / Social & Brand Lead at Daily Shake & Daily Wellness Club

June 1, 2025 - Present

Manage daily social content across Instagram, TikTok, Threads, and YouTube Shorts; develop promotional posts; oversee influencer collaborations; analyze performance and optimize reach; engage with followers.