I am a marketing and business leader with over a decade of experience driving growth and innovation across energy, healthcare, and consumer sectors. I specialize in turning strategic insights into actionable plans, leading cross-functional teams, and collaborating with C-level executives to steer organizational success. I excel at building integrated marketing programs that blend digital, events, and communications to deliver measurable results. I’m passionate about leveraging data, storytelling, and stakeholder engagement to elevate brands, manage complex projects, and foster lasting partnerships. My approach combines strategic vision with hands-on execution to create value for both the business and its audiences.…

Zineb Abounafaa

I am a marketing and business leader with over a decade of experience driving growth and innovation across energy, healthcare, and consumer sectors. I specialize in turning strategic insights into actionable plans, leading cross-functional teams, and collaborating with C-level executives to steer organizational success. I excel at building integrated marketing programs that blend digital, events, and communications to deliver measurable results. I’m passionate about leveraging data, storytelling, and stakeholder engagement to elevate brands, manage complex projects, and foster lasting partnerships. My approach combines strategic vision with hands-on execution to create value for both the business and its audiences.…

Available to hire

I am a marketing and business leader with over a decade of experience driving growth and innovation across energy, healthcare, and consumer sectors. I specialize in turning strategic insights into actionable plans, leading cross-functional teams, and collaborating with C-level executives to steer organizational success. I excel at building integrated marketing programs that blend digital, events, and communications to deliver measurable results.

I’m passionate about leveraging data, storytelling, and stakeholder engagement to elevate brands, manage complex projects, and foster lasting partnerships. My approach combines strategic vision with hands-on execution to create value for both the business and its audiences.

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Language

English
Fluent
Arabic
Fluent
French
Fluent

Work Experience

Marketing and Events Manager at DFT WLL
December 1, 2023 - Present
Develop marketing content for events, including emails, social media, and digital campaigns, to increase attendance. Plan and execute event logistics, including venue booking, vendor negotiation, attendee registration, and on-site setup. Report KPIs directly to the Board of Directors, providing actionable recommendations on organizational performance and direction.
Executive Assistant at Energy Venture Holding company - Qatar Financial Center Firm
January 1, 2018 - November 1, 2023
Assist with ad hoc projects to support business objectives. Manage and coordinate the diary of the Chief Executive by prioritizing and arranging internal and external meetings, ensuring appropriate briefing papers are prepared and provided. Prepare agendas, collating papers and reports, taking minutes and following up action points.
Executive Office Manager / Assistant to Directors at TAREC “TARFAYA ENERGY COMPANY" NAREVA Holding SNI
April 1, 2012 - December 1, 2017
Trusted partner to company directors, supporting executive operations, and internal control policy development. Participated in board development, HR planning, and financial reporting at the executive level. Manage scheduling, meetings, recruitment and team coordination.
Marketing and Events Executive at CMI International Group LLC, Cambridge MA
November 1, 2011 - March 1, 2012
Develop global marketing strategies and managed campaigns and events. Conducted market analysis and created promotional content.
Sales Specialist at Multilens & Technoptic Group
November 1, 2008 - February 1, 2011
Defined and implemented sales and marketing strategies. Managed distributor network and client portfolios.
Accounting Department Intern at ONP
July 1, 2007 - August 1, 2007
Accounting internship in the accounting department.
Administrative Assistant Intern at EMSI
July 1, 2006 - August 1, 2006
Administrative assistant internship.
Assistant to State Representative at Office of State Representative Chris Walsh, Boston, MA
May 1, 2008 - August 1, 2008
Assisted state representative with administrative tasks in Boston; supported legislative office operations.

Education

Bachelor’s degree in Marketing at The European School Management and Tourism - FEDE Geneva
January 1, 2009 - January 1, 2010
Management and Business Administration at Superior School of Business and Commerce (ESCA), Casablanca, Morocco
January 1, 2005 - January 1, 2007

Qualifications

Healthcare Management Training
January 1, 2018 - April 10, 2026
Strategyzer Business Model Canvas Workshop
January 1, 2018 - April 10, 2026
Qatar Financial Center training and workshop
January 1, 2019 - January 1, 2020

Industry Experience

Energy & Utilities, Healthcare, Professional Services, Retail, Manufacturing, Media & Entertainment, Travel & Hospitality, Software & Internet