ZA

Zineb Abounafaa

Available to hire

I am a marketing and business leader with over a decade of experience driving growth and innovation across energy, healthcare, and consumer sectors.

About

I am a marketing and business leader with over a decade of experience driving growth and innovation across energy, healthcare, and consumer sectors. I specialize in turning strategic insights into actionable plans, leading cross-functional teams, and collaborating with C-level executives to steer organizational success. I excel at building integrated marketing programs that blend digital, events, and communications to deliver measurable results.

I’m passionate about leveraging data, storytelling, and stakeholder engagement to elevate brands, manage complex projects, and foster lasting partnerships. My approach combines strategic vision with hands-on execution to create value for both the business and its audiences.

  • Joined April 2026

Industry experience

  • Energy & Utilities
  • Healthcare
  • Professional Services
  • Retail
  • Manufacturing
  • Media & Entertainment
  • Travel & Hospitality
  • Software & Internet

Projects · 1

Instagram video and content creator
IG ads

  • Content Creator

Work experience· 8 roles

Marketing and Events Manager · DFT WLLDec 2023 – Present · 3 yrs

Develop marketing content for events, including emails, social media, and digital campaigns, to increase attendance. Plan and execute event logistics, including venue booking, vendor negotiation, attendee registration, and on-site setup. Report KPIs directly to the Board of Directors, providing actionable recommendations on organizational performance and direction.

Executive Assistant · Energy Venture Holding company - Qatar Financial Center FirmJan 2018 – Nov 2023 · 5 yrs 11 mos

Assist with ad hoc projects to support business objectives. Manage and coordinate the diary of the Chief Executive by prioritizing and arranging internal and external meetings, ensuring appropriate briefing papers are prepared and provided. Prepare agendas, collating papers and reports, taking minutes and following up action points.

Executive Office Manager / Assistant to Directors · TAREC “TARFAYA ENERGY COMPANY" NAREVA Holding SNIApr 2012 – Dec 2017 · 5 yrs 9 mos

Trusted partner to company directors, supporting executive operations, and internal control policy development. Participated in board development, HR planning, and financial reporting at the executive level. Manage scheduling, meetings, recruitment and team coordination.

Marketing and Events Executive · CMI International Group LLC, Cambridge MANov 2011 – Mar 2012 · 5 mos
Sales Specialist · Multilens & Technoptic GroupNov 2008 – Feb 2011 · 2 yrs 4 mos
Assistant to State Representative · Office of State Representative Chris Walsh, Boston, MAMay 2008 – Aug 2008 · 4 mos
Accounting Department Intern · ONPJul 2007 – Aug 2007 · 2 mos
Administrative Assistant Intern · EMSIJul 2006 – Aug 2006 · 2 mos

Education

Bachelor’s degree in Marketing · The European School Management and Tourism - FEDE Geneva2009 – 2010
Management and Business Administration · Superior School of Business and Commerce (ESCA), Casablanca, Morocco2005 – 2007

Certifications and awards

Healthcare Management Training2018 – 2026
Strategyzer Business Model Canvas Workshop2018 – 2026
Qatar Financial Center training and workshop2019 – 2020

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