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Hi, I'm Phoebe Nguyen, a Digital Marketing Specialist based in Sydney with 5+ years of experience across agencies and client environments in Australia. I focus on data-driven paid media across search, social, display, and programmatic, translating data into actionable insights to improve ROI and performance. I excel at planning and forecasting, performance reporting, and solving tracking challenges (GA4, HubSpot integration). I enjoy collaborating cross-functionally to deliver integrated marketing solutions that meet client revenue and engagement targets, and I'm always exploring new tools to enhance campaign monitoring and optimization.…Hi, I'm Phoebe Nguyen, a Digital Marketing Specialist based in Sydney with 5+ years of experience across agencies and client environments in Australia. I focus on data-driven paid media across search, social, display, and programmatic, translating data into actionable insights to improve ROI and performance. I excel at planning and forecasting, performance reporting, and solving tracking challenges (GA4, HubSpot integration). I enjoy collaborating cross-functionally to deliver integrated marketing solutions that meet client revenue and engagement targets, and I'm always exploring new tools to enhance campaign monitoring and optimization.

Phoebe Nguyen

Marketing Strategist, Growth Marketer, Product Marketer, +5

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Hi, I'm Phoebe Nguyen, a Digital Marketing Specialist based in Sydney with 5+ years of experience across agencies and client environments in Australia. I focus on data-driven paid media across search, social, display, and programmatic, translating data into actionable insights to improve ROI and performance. I excel at planning and forecasting, performance reporting, and solving tracking challenges (GA4, HubSpot integration). I enjoy collaborating cross-functionally to deliver integrated marketing solutions that meet client revenue and engagement targets, and I'm always exploring new tools to enhance campaign monitoring and optimization.…Hi, I'm Phoebe Nguyen, a Digital Marketing Specialist based in Sydney with 5+ years of experience across agencies and client environments in Australia. I focus on data-driven paid media across search, social, display, and programmatic, translating data into actionable insights to improve ROI and performance. I excel at planning and forecasting, performance reporting, and solving tracking challenges (GA4, HubSpot integration). I enjoy collaborating cross-functionally to deliver integrated marketing solutions that meet client revenue and engagement targets, and I'm always exploring new tools to enhance campaign monitoring and optimization.

Available to hire

Hi, I’m Phoebe Nguyen, a Digital Marketing Specialist based in Sydney with 5+ years of experience across agencies and client environments in Australia. I focus on data-driven paid media across search, social, display, and programmatic, translating data into actionable insights to improve ROI and performance.

I excel at planning and forecasting, performance reporting, and solving tracking challenges (GA4, HubSpot integration). I enjoy collaborating cross-functionally to deliver integrated marketing solutions that meet client revenue and engagement targets, and I’m always exploring new tools to enhance campaign monitoring and optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Advanced

Work Experience

Digital Marketing Specialist at Apparent

September 1, 2024 - September 1, 2025

Led campaign analysis, reporting, and strategic planning across multi-channel paid media. Delivered data-driven insights and optimization strategies to achieve client revenue and engagement targets. Created forecasting and tracking frameworks to ensure accurate, actionable outputs. Identified trends through deep-dive analysis (audience, channel, conversion data) and provided strategic recommendations to continuously improve ROI.

Digital Marketing Specialist at CHEP Network

May 1, 2022 - September 1, 2024

Led campaign analysis, reporting, and strategic planning across multi-channel paid media. Delivered data-driven insights and optimization strategies to achieve client revenue and engagement targets.

Digital Marketing Specialist at Resolution Digital

October 1, 2021 - April 1, 2022

Managed and optimized campaigns across Search, Social, YouTube, and Display; delivered performance insights to guide client decision-making; built forecasting and dashboards to support planning.

Digital Marketing Specialist at The One Centre

April 1, 2021 - October 1, 2021

Managed campaigns with budgets up to $150K/month across Search and Social; delivered data-driven recommendations and dashboards.

Digital Marketing Specialist at ELB Pty Ltd

November 1, 2019 - April 1, 2021

Delivered B2B digital strategy across SEM, social, and EDM; generated consistent inbound leads; managed reporting and marketing automation tools.

Digital Marketing Executive at DNA Digital

January 1, 2017 - December 31, 2018

Delivered multi-channel campaigns exceeding KPIs while reducing media spend by 30-40%.

Marketing Intern at VNG, DSquare & Sydney-based roles

January 1, 2016 - December 31, 2019

Built foundational skills in digital marketing, reporting, and campaign support across multiple roles; gained experience across platforms.

Digital Media Executive at DNA Digital

January 1, 2017 - December 31, 2018

Delivered multi-channel campaigns across Vietnam with KPI-driven results, including a 30-40% reduction in media spend while maintaining performance.

Marketing Intern at VNG; Dsquare & Sydney-based roles

January 1, 2016 - December 31, 2019

Completed marketing internships across multiple Australian-based roles, building foundational skills in digital marketing, reporting, and campaign support.