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I'm Lovey Jurel, a performance marketing professional who loves turning data into growth. I specialize in paid media across Meta, Google, and Amazon, with a knack for audience segmentation and funnel optimization. I enjoy harnessing AI tools like ChatGPT and Canva AI to accelerate content and campaign execution, delivering measurable ROI. I'm excited to apply AI-assisted strategy to drive engagement, lead generation, and brand growth for ambitious teams, and I thrive in fast-paced environments where creative and analytical thinking converge to deliver tangible results.…I'm Lovey Jurel, a performance marketing professional who loves turning data into growth. I specialize in paid media across Meta, Google, and Amazon, with a knack for audience segmentation and funnel optimization. I enjoy harnessing AI tools like ChatGPT and Canva AI to accelerate content and campaign execution, delivering measurable ROI. I'm excited to apply AI-assisted strategy to drive engagement, lead generation, and brand growth for ambitious teams, and I thrive in fast-paced environments where creative and analytical thinking converge to deliver tangible results.

Lovey Jurel

Performance Marketer, Digital Marketer, Marketing Analyst, +2

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I'm Lovey Jurel, a performance marketing professional who loves turning data into growth. I specialize in paid media across Meta, Google, and Amazon, with a knack for audience segmentation and funnel optimization. I enjoy harnessing AI tools like ChatGPT and Canva AI to accelerate content and campaign execution, delivering measurable ROI. I'm excited to apply AI-assisted strategy to drive engagement, lead generation, and brand growth for ambitious teams, and I thrive in fast-paced environments where creative and analytical thinking converge to deliver tangible results.…I'm Lovey Jurel, a performance marketing professional who loves turning data into growth. I specialize in paid media across Meta, Google, and Amazon, with a knack for audience segmentation and funnel optimization. I enjoy harnessing AI tools like ChatGPT and Canva AI to accelerate content and campaign execution, delivering measurable ROI. I'm excited to apply AI-assisted strategy to drive engagement, lead generation, and brand growth for ambitious teams, and I thrive in fast-paced environments where creative and analytical thinking converge to deliver tangible results.

Available to hire

I’m Lovey Jurel, a performance marketing professional who loves turning data into growth. I specialize in paid media across Meta, Google, and Amazon, with a knack for audience segmentation and funnel optimization. I enjoy harnessing AI tools like ChatGPT and Canva AI to accelerate content and campaign execution, delivering measurable ROI.
I’m excited to apply AI-assisted strategy to drive engagement, lead generation, and brand growth for ambitious teams, and I thrive in fast-paced environments where creative and analytical thinking converge to deliver tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Work Experience

Performance Marketing Intern at Maino.ai

December 1, 2025 - Present

Managed paid performance campaigns across Meta and Google Ads for Seekho App & Hyugalife, optimizing ad set structures and budget allocation to scale outcomes. Handled ₹2 lakh daily ad budgets, driving efficient spend distribution and continuous optimization. Achieved a CAC of ₹500 while maintaining 18% uninstall rate and 14% churn through data-driven bidding and targeting adjustments. Led AI-assisted creative refresh cycles to combat ad fatigue, sustaining engagement and conversion rates on long-running campaigns.

Performance Marketing Intern at Miar Infra Developers

December 1, 2024 - May 31, 2025

Scaled audience reach by 3–4X and drove 70% follower growth using lookalike audiences, interest clusters, and retargeting pools built from engagement signals. Managed ₹50K+ monthly ad spend across Meta and Google Ads; conducted structured campaign experiments (audience segmentation, creative testing, bid optimization) to improve CTR, engagement, and cost efficiency.