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I'm Ana Crowther, an artist liaison and operations professional with 15+ years of experience running an independent record label and coordinating international artist bookings. I excel at turning creative goals into practical systems that keep complex projects moving across time zones. From leading one of the scene's largest charity releases to building mentorship programs for Indigenous and minority artists, I bring calm, culturally aware communication and hands-on pragmatism to every collaboration, whether overseeing contracts, visas, travel, or on-site care.…I'm Ana Crowther, an artist liaison and operations professional with 15+ years of experience running an independent record label and coordinating international artist bookings. I excel at turning creative goals into practical systems that keep complex projects moving across time zones. From leading one of the scene's largest charity releases to building mentorship programs for Indigenous and minority artists, I bring calm, culturally aware communication and hands-on pragmatism to every collaboration, whether overseeing contracts, visas, travel, or on-site care.

Ana Crowther

Artist, Production Coordinator, Production Manager, +2

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I'm Ana Crowther, an artist liaison and operations professional with 15+ years of experience running an independent record label and coordinating international artist bookings. I excel at turning creative goals into practical systems that keep complex projects moving across time zones. From leading one of the scene's largest charity releases to building mentorship programs for Indigenous and minority artists, I bring calm, culturally aware communication and hands-on pragmatism to every collaboration, whether overseeing contracts, visas, travel, or on-site care.…I'm Ana Crowther, an artist liaison and operations professional with 15+ years of experience running an independent record label and coordinating international artist bookings. I excel at turning creative goals into practical systems that keep complex projects moving across time zones. From leading one of the scene's largest charity releases to building mentorship programs for Indigenous and minority artists, I bring calm, culturally aware communication and hands-on pragmatism to every collaboration, whether overseeing contracts, visas, travel, or on-site care.

Available to hire

I’m Ana Crowther, an artist liaison and operations professional with 15+ years of experience running an independent record label and coordinating international artist bookings. I excel at turning creative goals into practical systems that keep complex projects moving across time zones.

From leading one of the scene’s largest charity releases to building mentorship programs for Indigenous and minority artists, I bring calm, culturally aware communication and hands-on pragmatism to every collaboration, whether overseeing contracts, visas, travel, or on-site care.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Portuguese

Fluent

Work Experience

Coordinator of Bookings at Bom Shanka Bookings

January 1, 2025 - Present

Set up and oversee the bookings function, managing offers, contracts, itineraries, and assets for 21 artists. Coordinate 10–30 bookings per artist per year across markets, handling visas, flights, accommodation, tech riders, advances, and on-site care. Act as main point of contact for promoters and venues, managing holds, confirmations, pipelines, and introducing artist care protocols including safety, access needs, and clear communication.

Founder & Project Coordinator at Pulse of Unity

January 1, 2020 - January 1, 2025

Founded a cultural initiative supporting Indigenous and minority artists through mentorship and collaboration. Coordinated a global charity release of 152 tracks from 130+ labels and contributors across 5 continents. Managed remote approvals, follow-up, and multi‑partner coordination, and built partnerships with festivals and cultural organisations to increase representation.

Co-Founder & Manager at Bom Shanka Music

January 1, 2010 - Present

Co-founded and scaled an independent electronic music label with a global roster of 20+ acts. Overseen releases usually 3-4 per month, artist development, and touring logistics, including contracts, travel, technical riders, and promoter relations for international festivals and events. Plan and deliver campaigns and day-to-day operations that expanded the label’s international reach and maintained multiple projects in parallel.