Julianna L.

Freelance interior and retail design for Vancouver-based clients; collaborate with clients, contractors and vendors to deliver market-specific layouts and product displays; focus on efficient customer flow and visually compelling spaces that reinforce brand identity.

Led shop design for expansion into South Korea, overseeing spatial concepts, layout planning, and cross-functional collaboration to support market entry and growth; enhanced customer navigation and engagement through strategic space planning and product presentation.

Led the design and execution of large-format store layouts, coordinating cross-functional teams in a fast-paced expansion. Opened two large-format IKEA stores back-to-back; coached team members to develop design packages for new market entries and retail concepts, including pop-up shops and experimental mall formats; ensured commercially viable, customer-centric solutions. Led implementation of store layouts aligned with IKEA brand standards while adapting to local market needs and customer behaviors. Collaborated cross-functionally to develop market-specific layouts and product presentations, translating consumer insights into impactful retail experiences.