Visual Merchandiser at IKEA

Led the design and execution of large-format store layouts, coordinating cross-functional teams in a fast-paced expansion. Opened two large-format IKEA stores back-to-back; coached team members to develop design packages for new market entries and retail concepts, including pop-up shops and experimental mall formats; ensured commercially viable, customer-centric solutions. Led implementation of store layouts aligned with IKEA brand standards while adapting to local market needs and customer behaviors. Collaborated cross-functionally to develop market-specific layouts and product presentations, translating consumer insights into impactful retail experiences.

Shop Design Leader at IKEA Korea Expansion

Led shop design for expansion into South Korea, overseeing spatial concepts, layout planning, and cross-functional collaboration to support market entry and growth; enhanced customer navigation and engagement through strategic space planning and product presentation.