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Hi, I’m Lilian Le, a Master Graduate with over 3 years of diverse experience in Social Media, Digital Marketing and the Entertainment industry. I’ve helped brands grow their presence from inception to wider audiences, producing multimedia content and running data-driven campaigns across Instagram, TikTok and YouTube. I thrive in collaborative, fast-paced environments and enjoy turning insights into engaging campaigns that drive measurable results. I’m passionate about storytelling, brand voice, and using analytics to refine strategies. I’ve worked with clients ranging from retail to live events, and I’m always eager to learn new platforms and approaches to connect with audiences authentically.…Hi, I’m Lilian Le, a Master Graduate with over 3 years of diverse experience in Social Media, Digital Marketing and the Entertainment industry. I’ve helped brands grow their presence from inception to wider audiences, producing multimedia content and running data-driven campaigns across Instagram, TikTok and YouTube. I thrive in collaborative, fast-paced environments and enjoy turning insights into engaging campaigns that drive measurable results. I’m passionate about storytelling, brand voice, and using analytics to refine strategies. I’ve worked with clients ranging from retail to live events, and I’m always eager to learn new platforms and approaches to connect with audiences authentically.

Lilian Le

Social Media Manager, Digital Marketer, Content Creator, +2

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Hi, I’m Lilian Le, a Master Graduate with over 3 years of diverse experience in Social Media, Digital Marketing and the Entertainment industry. I’ve helped brands grow their presence from inception to wider audiences, producing multimedia content and running data-driven campaigns across Instagram, TikTok and YouTube. I thrive in collaborative, fast-paced environments and enjoy turning insights into engaging campaigns that drive measurable results. I’m passionate about storytelling, brand voice, and using analytics to refine strategies. I’ve worked with clients ranging from retail to live events, and I’m always eager to learn new platforms and approaches to connect with audiences authentically.…Hi, I’m Lilian Le, a Master Graduate with over 3 years of diverse experience in Social Media, Digital Marketing and the Entertainment industry. I’ve helped brands grow their presence from inception to wider audiences, producing multimedia content and running data-driven campaigns across Instagram, TikTok and YouTube. I thrive in collaborative, fast-paced environments and enjoy turning insights into engaging campaigns that drive measurable results. I’m passionate about storytelling, brand voice, and using analytics to refine strategies. I’ve worked with clients ranging from retail to live events, and I’m always eager to learn new platforms and approaches to connect with audiences authentically.

Available to hire

Hi, I’m Lilian Le, a Master Graduate with over 3 years of diverse experience in Social Media, Digital Marketing and the Entertainment industry. I’ve helped brands grow their presence from inception to wider audiences, producing multimedia content and running data-driven campaigns across Instagram, TikTok and YouTube. I thrive in collaborative, fast-paced environments and enjoy turning insights into engaging campaigns that drive measurable results.

I’m passionate about storytelling, brand voice, and using analytics to refine strategies. I’ve worked with clients ranging from retail to live events, and I’m always eager to learn new platforms and approaches to connect with audiences authentically.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Fluent

Work Experience

Social Media Marketing Executive at Vvu Agency

August 1, 2023 - Present

Conducted market sizing and competitor research to analyse trends and ad contents, delivering client expectations within budget; produced multimedia content for events and promotions; maintained client database and executed email marketing; collaborated with cross-functional teams to provide strategic insights. Key achievements include increasing Gong Cha England's visibility and engagement, driving a 30% increase in offline sales, and leading a content overhaul that boosted online sales by 40% through Facebook and TikTok campaigns.

Legal and Marketing Assistant at Alstern Solicitor

March 1, 2023 - June 30, 2023

Supported legal and marketing functions, created social media content, managed client communications; delivered high-quality marketing materials; cross-sold to bring new customers via the firm's TikTok and Facebook.

UGC Content Creator (Freelance) at Freelance

January 1, 2023 - Present

Developed engaging organic and paid content, conducted competitor research, handled copywriting, scripting, filming and editing; produced analytics reports to refine future content; collaborated with brands across sectors including products, services, live performances, events, and travel.

Sales and Marketing Visa Advisor at Hoang consultant LTD

July 1, 2022 - December 31, 2022

Involved in immigration legal matters, managed formality requirements for complex immigration cases, represented clients to Government authorities; managed social media strategies and content to raise awareness and maintain client relationships.

Social Media Marketing Executive & Copyright Analyst at Life Global Ltd

January 1, 2021 - August 31, 2021

Researched social media copyright issues; published internal guidance; developed targeted digital marketing strategies; analysed market trends to formulate SEO strategies; cultivated client relationships through email marketing. Notable achievements include increasing TikTok followers by 50k in 6 months and producing the most-viewed YouTube video with over 10M views.

Merchandise & Ticket Marketing Coordinator at Tram Anh Sport Ltd

May 1, 2018 - December 31, 2020

Partnered with brands, clients, and influencers to promote products through social media campaigns; managed merchandise and ticket data; planned purchases, negotiated procurement, and coordinated budgets; monitored KPIs and delivered reports; coordinated sports events.