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I'm a digital marketing, e-commerce, and business development professional with 20+ years of experience driving growth for specialty retail and online brands. I specialize in content strategy, SEO, multi-channel campaigns, and hands-on retail and online operations to boost traffic, expand product lines, and strengthen customer engagement. Across marine, outdoor, and lifestyle brands, I lead end-to-end marketing programs—from website rebuilds and vendor expansion to CRM-driven email campaigns and social media growth—building brands, increasing sales, and delivering measurable results.…I'm a digital marketing, e-commerce, and business development professional with 20+ years of experience driving growth for specialty retail and online brands. I specialize in content strategy, SEO, multi-channel campaigns, and hands-on retail and online operations to boost traffic, expand product lines, and strengthen customer engagement. Across marine, outdoor, and lifestyle brands, I lead end-to-end marketing programs—from website rebuilds and vendor expansion to CRM-driven email campaigns and social media growth—building brands, increasing sales, and delivering measurable results.

OutDoors Unlimited Media

Digital Marketer, Content Strategist, Brand Strategist, +2

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I'm a digital marketing, e-commerce, and business development professional with 20+ years of experience driving growth for specialty retail and online brands. I specialize in content strategy, SEO, multi-channel campaigns, and hands-on retail and online operations to boost traffic, expand product lines, and strengthen customer engagement. Across marine, outdoor, and lifestyle brands, I lead end-to-end marketing programs—from website rebuilds and vendor expansion to CRM-driven email campaigns and social media growth—building brands, increasing sales, and delivering measurable results.…I'm a digital marketing, e-commerce, and business development professional with 20+ years of experience driving growth for specialty retail and online brands. I specialize in content strategy, SEO, multi-channel campaigns, and hands-on retail and online operations to boost traffic, expand product lines, and strengthen customer engagement. Across marine, outdoor, and lifestyle brands, I lead end-to-end marketing programs—from website rebuilds and vendor expansion to CRM-driven email campaigns and social media growth—building brands, increasing sales, and delivering measurable results.

Available to hire

I’m a digital marketing, e-commerce, and business development professional with 20+ years of experience driving growth for specialty retail and online brands. I specialize in content strategy, SEO, multi-channel campaigns, and hands-on retail and online operations to boost traffic, expand product lines, and strengthen customer engagement.

Across marine, outdoor, and lifestyle brands, I lead end-to-end marketing programs—from website rebuilds and vendor expansion to CRM-driven email campaigns and social media growth—building brands, increasing sales, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

President – Marketing, Operations & Business Development at Afloat Watersports

August 1, 2023 - March 1, 2026

Directed full marketing, digital, and operational management for a specialty retail and e-commerce watersports business. Led website rebuild, product strategy, vendor relations, campaigns, and daily operations. Achieved 400% YoY website traffic growth through on-page SEO and product-architecture improvements; implemented CRM and email workflows to improve campaign tracking and retention; managed content strategy across product copy, landing pages, newsletters, and social media; redesigned in-store experience and expanded vendor network to ~40 partners, enhancing product availability, pricing flexibility, and sales capacity.

Marketing and New Business Development at Regatta Custom Merch Solutions

July 1, 2020 - March 1, 2026

Managed marketing strategy and digital communications for a custom merchandise and branding company. Built and launched a WordPress website with improved structure and SEO; planned multi-channel campaigns (newsletters, social media, promotions); strengthened brand messaging and customer engagement; increased organic traffic through ongoing on-page SEO improvements; supported new business development with marketing materials, proposals, and outreach.

Marketing – Quantum Sails Downeast Loft at Quantum Sails Downeast Loft

July 1, 2020 - August 1, 2025

Managed marketing, promotions, and customer communications for a sailmaking and marine services business. Created digital content, social media campaigns, and newsletters supporting ~50% annual growth during the first three years; increased retention ~25% year-over-year via targeted communications and promotions; maintained high repeat business by strengthening customer relationships through local engagement initiatives.

Owner / Consultant at Outdoors Unlimited Media

October 1, 2004 - August 1, 2025

Founded and operated a marketing and media company delivering content, digital marketing, and communications services to outdoor, marine, retail, and specialty businesses. Executed multi-channel campaigns (press, newsletters, social media, website content) to enhance brand visibility and engagement; planned digital and print advertising strategies to expand market reach and strengthen product positioning.

Publisher – ODU Magazine at Outdoors Unlimited Media

October 1, 2011 - July 1, 2020

Produced and managed a fully digital outdoor magazine and news platform. Published 50+ issues and grew readership to ~25,000. Managed editorial calendar, article writing, advertising placement, newsletter distribution, and website/social media updates, coordinating contributors and distribution.

Media Consultant at Mainsire Marketing, LLC

June 1, 2015 - March 1, 2018

Managed media relations, social media, and advertising campaigns for technology and marine clients. Wrote press releases and online content; coordinated digital and print media buying; supported brand positioning and public relations initiatives.

National Marketing Director at USA Bassin – The Next Generation Inc

February 1, 2006 - December 1, 2009

Managed national manufacturer partnerships, newsletters, press releases, and media relations. Grew membership from 1,300 to 3,400 and redesigned the newsletter strategy to boost engagement to over 4,000 anglers nationwide.