Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Pauline Mikhail, a Social Media & Content Strategist focused on vertical video, e-commerce, and brand growth. I’ve led multi-brand campaigns, including licensed collaborations with Disney and major film studios, blending creative storytelling with performance across TikTok, Reels, and Meta. I thrive on a hybrid approach that pairs hands-on content creation with strategic planning to drive community engagement and e-commerce conversions. From crafting brand voices to managing end-to-end content production, I help beauty and consumer brands scale presence and revenue.…Hi, I’m Pauline Mikhail, a Social Media & Content Strategist focused on vertical video, e-commerce, and brand growth. I’ve led multi-brand campaigns, including licensed collaborations with Disney and major film studios, blending creative storytelling with performance across TikTok, Reels, and Meta. I thrive on a hybrid approach that pairs hands-on content creation with strategic planning to drive community engagement and e-commerce conversions. From crafting brand voices to managing end-to-end content production, I help beauty and consumer brands scale presence and revenue.

Pauline Mikhail

Social Media Manager, Content Strategist, Brand Strategist, +2





Hi, I’m Pauline Mikhail, a Social Media & Content Strategist focused on vertical video, e-commerce, and brand growth. I’ve led multi-brand campaigns, including licensed collaborations with Disney and major film studios, blending creative storytelling with performance across TikTok, Reels, and Meta. I thrive on a hybrid approach that pairs hands-on content creation with strategic planning to drive community engagement and e-commerce conversions. From crafting brand voices to managing end-to-end content production, I help beauty and consumer brands scale presence and revenue.…Hi, I’m Pauline Mikhail, a Social Media & Content Strategist focused on vertical video, e-commerce, and brand growth. I’ve led multi-brand campaigns, including licensed collaborations with Disney and major film studios, blending creative storytelling with performance across TikTok, Reels, and Meta. I thrive on a hybrid approach that pairs hands-on content creation with strategic planning to drive community engagement and e-commerce conversions. From crafting brand voices to managing end-to-end content production, I help beauty and consumer brands scale presence and revenue.

Available to hire

Hi, I’m Pauline Mikhail, a Social Media & Content Strategist focused on vertical video, e-commerce, and brand growth. I’ve led multi-brand campaigns, including licensed collaborations with Disney and major film studios, blending creative storytelling with performance across TikTok, Reels, and Meta.

I thrive on a hybrid approach that pairs hands-on content creation with strategic planning to drive community engagement and e-commerce conversions. From crafting brand voices to managing end-to-end content production, I help beauty and consumer brands scale presence and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Sales Manager at 1928 Jewelry

January 1, 2024 - Present

Spearheaded a creative pivot to photo-driven social storytelling, managed end-to-end Shopify operations, merchandising, and collection launches; orchestrated omnichannel campaigns across Meta, Google, and Amazon; updated audience targeting to reach a younger demographic while preserving legacy customers; directed content production, styled shoots, and copy for social, email, and web.

Social Media & PR Manager at Nail Alliance

January 1, 2022 - January 1, 2024

Drove portfolio growth across 8 brands from 210K to 465K+ followers; managed a $60K annual Meta budget, created ads, and defined audiences to drive traffic to Amazon storefronts and distributors; aligned global content with distributors and educators; built an influencer/UGC engine and led content production including Reels; launched first email program for Red Carpet Manicure and revived the company blog to boost partner sales.

Marketing Manager at QWQER

January 1, 2020 - January 1, 2022

Led B2B content strategy and lead generation for an app-based delivery platform; managed external partners, including a marketing firm and two freelance designers; aligned marketing with sales to close deals; utilized Salesforce to manage 20+ leads and optimized website copy, landing pages, and service descriptions to strengthen client acquisition.