I'm a creative graduate designer focused on visual storytelling and digital content, with hands-on experience developing campaign concepts and social/video assets across platforms. I enjoy blending design with AI tools to produce engaging visuals that perform well across channels. I'm growing my motion design skills and love collaborating across teams to turn ideas into immersive experiences. I'm detail-oriented, proactive, and motivated to keep learning and delivering compelling visuals.…

Sonia Li Mu

I'm a creative graduate designer focused on visual storytelling and digital content, with hands-on experience developing campaign concepts and social/video assets across platforms. I enjoy blending design with AI tools to produce engaging visuals that perform well across channels. I'm growing my motion design skills and love collaborating across teams to turn ideas into immersive experiences. I'm detail-oriented, proactive, and motivated to keep learning and delivering compelling visuals.…

Available to hire

I’m a creative graduate designer focused on visual storytelling and digital content, with hands-on experience developing campaign concepts and social/video assets across platforms. I enjoy blending design with AI tools to produce engaging visuals that perform well across channels.

I’m growing my motion design skills and love collaborating across teams to turn ideas into immersive experiences. I’m detail-oriented, proactive, and motivated to keep learning and delivering compelling visuals.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
Chinese
Fluent
Catalan; Valencian
Advanced

Work Experience

AI Creative Designer at Bloom Lab
March 1, 2025 - Present
Developed a full creative concept for an immersive floral experience, including brand identity, visual system, and social media campaign. Designed the main key visual and its animated version, along with an Instagram carousel, aligned with campaign storytelling visual identity. Produced targeted content for different audience segments, adapting messaging and visuals to enhance engagement and relevance. Developed two short-form video concepts: one focused on organic brand awareness (EN) and another optimized for paid conversion (ES). Used AI tools (Midjourney, Firefly, ElevenLabs, ChatGPT) and design tools (Illustrator, Photoshop, Figma, CapCut), to accelerate production.
Motion Designer at MassArt (Language of Motion Project)
November 1, 2024 - December 1, 2024
Designed a 1 minute title sequence for A Beautiful Mind, visually interpreting the film’s themes of intellect, obsession, and perception. Developed the full process from storyboards and styleframes to animatic and final animation using After Effects and Illustrator. Integrated film credits with balanced composition and timing. Synchronized motion with the original film soundtrack to enhance rhythm, emotion, and narrative coherence.
Videographer and Video Editor at University of Barcelona
September 1, 2022 - October 1, 2022
Planned and executed a short promotional video for a Dior lipstick campaign, using a Canon EOS 1200D to capture all footage. Set up lighting and composition to highlight the product’s elegance. Directed shot sequence to create a refined, high-end visual aesthetic. Edited the raw footage in Adobe Premiere Pro, performing cuts, transitions, and pacing to match the campaign’s tone. Incorporated the track “Bloom” by Roniit as the background music, syncing video cuts and visual mood with musical dynamics. Added subtle motion effects (e.g., slow zooms, soft focus shifts) to elevate the product’s luxury feel.
Motion Designer – Title sequence at Massachusetts College of Art and Design (Language of Motion Project)
November 1, 2024 - December 31, 2024
Designed a 1 minute title sequence for A Beautiful Mind, visually interpreting the film’s themes of intellect, obsession, and perception. Developed the full process from storyboards and styleframes to animatic and final animation using After Effects and Illustrator. Integrated film credits with balanced composition and timing. Synchronized motion with the original film soundtrack to enhance rhythm, emotion, and narrative coherence.
AI Creative Designer at Bloom Lab (Personal Project)
March 1, 2025 - Present
Developed a full creative concept for an immersive floral experience, including brand identity, visual system, and social media campaign. Designed the main key visual and its animated version, along with an Instagram carousel, aligned with campaign storytelling visual identity. Produced targeted content for different audience segments, adapting messaging and visuals to enhance engagement and relevance. Developed two short-form video concepts: one focused on organic brand awareness (EN) and another optimized for paid conversion (ES). Used AI tools (Midjourney, Firefly, ElevenLabs, ChatGPT) and design tools (Illustrator, Photoshop, Figma, CapCut), to accelerate production.
Motion Designer at Language of Motion Project, MASSART
November 1, 2024 - December 31, 2024
Designed a 1 minute title sequence for A Beautiful Mind, visually interpreting the film’s themes of intellect, obsession, and perception. Developed the full process from storyboards and styleframes to animatic and final animation using After Effects and Illustrator. Integrated film credits with balanced composition and timing. Synchronized motion with the original film soundtrack to enhance rhythm, emotion, and narrative coherence. Focused on creating a visually cohesive sequence that conveys tension, intellect, and psychological depth through motion.
Videographer and Video Editor at Dior lipstick advertisement Video Project, University of Barcelona
September 1, 2022 - October 31, 2022
Planned and executed a short promotional video for a Dior lipstick campaign, using a Canon EOS 1200D. Set up lighting and composition to highlight the product’s elegance. Directed shot sequence to create a refined, high-end visual aesthetic. Edited the raw footage in Adobe Premiere Pro, performing cuts, transitions, and pacing to match the campaign’s tone. Incorporated the track “Bloom” by Roniit as the background music, syncing video cuts and visual mood with musical dynamics. Added subtle motion effects to elevate the product’s luxury feel.
Motion Designer at Massachusetts College of Art and Design
November 1, 2024 - December 1, 2024
Designed a 1-minute title sequence for A Beautiful Mind, translating themes of intellect and perception into motion. Created storyboards, styleframes, and an animatic, then produced final animation in After Effects and Illustrator. Integrated film credits with balanced composition and synced motion to the soundtrack to heighten tension and narrative.

Education

Undergraduate Design degree at University of Barcelona
January 11, 2030 - January 1, 2025
Exchange program at Massachusetts College of Art and Design
January 11, 2030 - January 1, 2024
Undergraduate Design Degree at University of Barcelona
January 1, 2025 - April 10, 2026
Exchange program at Massachusetts College of Art and Design
January 1, 2024 - April 10, 2026
Undergraduate Design degree at University of Barcelona
January 1, 2025 - April 10, 2026
Exchange program at Massachusetts College of Art and Design
January 1, 2024 - December 31, 2024
Undergraduate Design degree at University of Barcelona
January 11, 2030 - January 1, 2025
Exchange program at Massachusetts College of Art and Design
January 1, 2024 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail

Skills

Experience Level