Available to hire
I am Jacobo Bartoletti, a senior SEO and growth specialist with a track record of building, scaling, and monetizing SEO-driven web assets across international markets. I’ve built and scaled multiple websites, turning organic traffic into revenue through affiliate models, content systems, and conversion optimization.
My experience spans the full lifecycle—from search intent and site architecture to content, rankings, and monetization. I’m focused on the next evolution of search, combining SEO with AI-driven discovery (AEO) and scalable content workflows.
Experience Level
Expert
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Language
Swedish
Fluent
English
Fluent
Portuguese
Fluent
Chinese
Fluent
Work Experience
Founder & Senior SEO Strategist at North
January 1, 2018 - PresentBuilt and scaled a portfolio of 20+ SEO-driven websites across Nordic markets; developed and monetized web assets through affiliate marketing and digital products; designed scalable SEO and content systems to drive consistent organic growth; exited multiple web properties (€60K and $29.5K); focused on structuring content for high-intent search and evolving AI-driven discovery (AEO); built and scaled content workflows using AI tools such as ChatGPT and Claude.
Founder & SEO/Growth Specialist at Nord Boost
January 1, 2021 - December 31, 2025Led end-to-end development of Shopify-based ecommerce websites for clients; educated 100+ businesses in Shopify and ecommerce via online courses; built and operated an ecommerce business, developing digital products (online courses) with a focus on SEO, site structure, and conversion optimization.
Category Manager at Lernia AB
January 1, 2013 - December 31, 2017Managed supplier relationships, procurement processes, and vendor negotiations; led sourcing initiatives to optimize cost, performance, and supplier quality; worked with data-driven decision-making and process improvements.
Project Manager / Trainee at Clas Ohlson
January 1, 2010 - December 31, 2013Supported ERP and business system projects across multiple departments; assisted in procurement and operational improvement initiatives.
Founder & Senior SEO Growth Specialist at Nord Boost
January 1, 2018 - PresentBuilt and scaled a portfolio of 20+ SEO-driven websites across Nordic markets. Drove organic growth by designing scalable SEO and content workflows, monetizing traffic through affiliate models and digital products. Led site architecture, content strategy, ranking optimization, and revenue generation initiatives. Exited multiple web properties (€60K and $29.5K). Experience spans the full life cycle—from search intent and site architecture to content, ranking, and monetization. Currently focused on the next evolution of search, combining SEO with AI-driven discovery (AEO) and scalable content workflows.
Education
MBA at Stockholm School of Business
January 11, 2030 - April 10, 2026BA (Chinese) at Stockholm University
January 11, 2030 - April 10, 2026Scholarship, Fudan University at Fudan University
January 11, 2030 - April 10, 2026MBA at Stockholm School of Business
January 11, 2030 - April 10, 2026Scholarship at Fudan University
January 11, 2030 - April 10, 2026MBA at Stockholm School of Business
January 11, 2030 - April 10, 2026BA (Chinese) at Stockholm University
January 11, 2030 - April 10, 2026Qualifications
MBA
January 11, 2030 - April 10, 2026BA (Chinese)
January 11, 2030 - April 10, 2026Scholarship, Fudan University
January 11, 2030 - April 10, 2026Fudan University (Scholarship)
January 11, 2030 - April 10, 2026Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
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