I am Jacobo Bartoletti, a senior SEO and growth specialist with a track record of building, scaling, and monetizing SEO-driven web assets across international markets. I’ve built and scaled multiple websites, turning organic traffic into revenue through affiliate models, content systems, and conversion optimization. My experience spans the full lifecycle—from search intent and site architecture to content, rankings, and monetization. I’m focused on the next evolution of search, combining SEO with AI-driven discovery (AEO) and scalable content workflows.

Jacobo Bartoletti

I am Jacobo Bartoletti, a senior SEO and growth specialist with a track record of building, scaling, and monetizing SEO-driven web assets across international markets. I’ve built and scaled multiple websites, turning organic traffic into revenue through affiliate models, content systems, and conversion optimization. My experience spans the full lifecycle—from search intent and site architecture to content, rankings, and monetization. I’m focused on the next evolution of search, combining SEO with AI-driven discovery (AEO) and scalable content workflows.

Available to hire

I am Jacobo Bartoletti, a senior SEO and growth specialist with a track record of building, scaling, and monetizing SEO-driven web assets across international markets. I’ve built and scaled multiple websites, turning organic traffic into revenue through affiliate models, content systems, and conversion optimization.

My experience spans the full lifecycle—from search intent and site architecture to content, rankings, and monetization. I’m focused on the next evolution of search, combining SEO with AI-driven discovery (AEO) and scalable content workflows.

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Experience Level

Language

Swedish
Fluent
English
Fluent
Portuguese
Fluent
Chinese
Fluent

Work Experience

Founder & Senior SEO Strategist at North
January 1, 2018 - Present
Built and scaled a portfolio of 20+ SEO-driven websites across Nordic markets; developed and monetized web assets through affiliate marketing and digital products; designed scalable SEO and content systems to drive consistent organic growth; exited multiple web properties (€60K and $29.5K); focused on structuring content for high-intent search and evolving AI-driven discovery (AEO); built and scaled content workflows using AI tools such as ChatGPT and Claude.
Founder & SEO/Growth Specialist at Nord Boost
January 1, 2021 - December 31, 2025
Led end-to-end development of Shopify-based ecommerce websites for clients; educated 100+ businesses in Shopify and ecommerce via online courses; built and operated an ecommerce business, developing digital products (online courses) with a focus on SEO, site structure, and conversion optimization.
Category Manager at Lernia AB
January 1, 2013 - December 31, 2017
Managed supplier relationships, procurement processes, and vendor negotiations; led sourcing initiatives to optimize cost, performance, and supplier quality; worked with data-driven decision-making and process improvements.
Project Manager / Trainee at Clas Ohlson
January 1, 2010 - December 31, 2013
Supported ERP and business system projects across multiple departments; assisted in procurement and operational improvement initiatives.
Founder & Senior SEO Growth Specialist at Nord Boost
January 1, 2018 - Present
Built and scaled a portfolio of 20+ SEO-driven websites across Nordic markets. Drove organic growth by designing scalable SEO and content workflows, monetizing traffic through affiliate models and digital products. Led site architecture, content strategy, ranking optimization, and revenue generation initiatives. Exited multiple web properties (€60K and $29.5K). Experience spans the full life cycle—from search intent and site architecture to content, ranking, and monetization. Currently focused on the next evolution of search, combining SEO with AI-driven discovery (AEO) and scalable content workflows.

Education

MBA at Stockholm School of Business
January 11, 2030 - April 10, 2026
BA (Chinese) at Stockholm University
January 11, 2030 - April 10, 2026
Scholarship, Fudan University at Fudan University
January 11, 2030 - April 10, 2026
MBA at Stockholm School of Business
January 11, 2030 - April 10, 2026
Scholarship at Fudan University
January 11, 2030 - April 10, 2026
MBA at Stockholm School of Business
January 11, 2030 - April 10, 2026
BA (Chinese) at Stockholm University
January 11, 2030 - April 10, 2026

Qualifications

MBA
January 11, 2030 - April 10, 2026
BA (Chinese)
January 11, 2030 - April 10, 2026
Scholarship, Fudan University
January 11, 2030 - April 10, 2026
Fudan University (Scholarship)
January 11, 2030 - April 10, 2026

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Other