Zaid Sami

Planning and executing Meta and TikTok paid advertising strategy from the ground up — developing audience targeting frameworks, creative briefs, and iterative testing methodology for launch campaigns. Conducting keyword and audience research to inform both paid and organic strategies — using Ahrefs and Semrush to structure P1/P2/P3 targeting tiers. Leveraging AI tools (Claude, ChatGPT) to accelerate ad copy production, SEO content, and campaign performance analysis. Preparing performance reporting frameworks and campaign dashboards using GA4 for stakeholder review.

Led outbound campaign strategy targeting senior marketing decision-makers across FMCG and consumer goods — managing execution via Instantly and iterating on messaging based on performance data. Developed audience segmentation and messaging architecture across five verticals — FMCG, Financial Services, Media, Sports, and Agencies. Produced weekly performance reports and actionable recommendations for the founder and leadership team.

Led digital-first paid and organic marketing strategy across multiple Levant markets — managing Meta campaigns, influencer activations, and social content programs. Owned campaign performance governance — optimising spend, creative, and targeting to maximise reach, engagement, and lead quality. Managed agency relationships and ensured brand compliance across all paid digital channels.