Available to hire
I’m a performance marketing specialist with 10+ years of experience planning, launching, and optimising paid campaigns across Meta and TikTok for high-growth brands in FMCG, consumer electronics, and ride-hailing. I excel at lead generation, audience segmentation, and data-driven campaign optimisation using AI tools.
I bring deep familiarity with the MENA market, having led marketing operations across Iraq, the Levant region, and the broader Arab-speaking market, with strong cultural and commercial understanding of the Dubai/UAE consumer landscape. I’m available remotely, highly responsive, and experienced in delivering structured weekly reports and stakeholder presentations.
Experience Level
Work Experience
Ecommerce & Marketing Lead (Freelance) at Bulkstar.com.au
July 1, 2025 - PresentPlanning and executing Meta and TikTok paid advertising strategy from the ground up — developing audience targeting frameworks, creative briefs, and iterative testing methodology for launch campaigns. Conducting keyword and audience research to inform both paid and organic strategies — using Ahrefs and Semrush to structure P1/P2/P3 targeting tiers. Leveraging AI tools (Claude, ChatGPT) to accelerate ad copy production, SEO content, and campaign performance analysis. Preparing performance reporting frameworks and campaign dashboards using GA4 for stakeholder review.
Growth & Strategy Marketing Manager at TestFeed (Yesterday Holdings Pty Ltd)
March 1, 2025 - PresentLed outbound campaign strategy targeting senior marketing decision-makers across FMCG and consumer goods — managing execution via Instantly and iterating on messaging based on performance data. Developed audience segmentation and messaging architecture across five verticals — FMCG, Financial Services, Media, Sports, and Agencies. Produced weekly performance reports and actionable recommendations for the founder and leadership team.
Levant Region Marketing Manager at Hisense
February 1, 2024 - January 1, 2025Led digital-first paid and organic marketing strategy across multiple Levant markets — managing Meta campaigns, influencer activations, and social content programs. Owned campaign performance governance — optimising spend, creative, and targeting to maximise reach, engagement, and lead quality. Managed agency relationships and ensured brand compliance across all paid digital channels.
Marketing Manager at Careem (Uber)
October 1, 2017 - April 1, 2019Achieved #1 fastest-growing city out of 100 cities in Careem's global network — scaled Baghdad to 10,000 daily trips. Led performance marketing end-to-end across Meta, CRM, and digital channels — optimising targeting, acquisition cost, and ROI on a monthly basis. Managed campaign analytics and reported weekly on KPIs, funnel performance, and cost-per-acquisition to senior leadership. Executed audience segmentation using behavioural and demographic data to improve conversion rates and reduce wasted spend. Activated influencer partnerships and community campaigns to drive organic amplification alongside paid efforts.
Category Marketing Manager at Coca-Cola
January 1, 2022 - January 1, 2024E-Commerce & Paid Partnerships: Scaled e-commerce transactions from 150K (Y1) to 250K (Y2) — a 67% YoY increase — through paid channel strategy and platform partnerships. Executed Talabat nationwide co-promotion delivering +17% transaction growth and +32% YoY social media engagement — a paid and performance activation at scale. Campaign Management: Planned and executed fully integrated campaigns across digital, social, and ATL channels — managing budgets, creative, agency briefs, and performance tracking. Used consumer and channel data to continuously refine targeting, promotional mechanics, and spend allocation.
Trade Marketing Manager at Coca-Cola
February 1, 2020 - December 31, 2021Managed trade marketing budgets and national campaign calendars — driving channel-level activation across 65,000+ outlets. Leveraged channel insights to refine customer targeting and promotional mechanics across Modern Trade, HORECA, and E-commerce.
Marketing Manager at LG Electronics
May 1, 2013 - September 1, 2017Managed marketing and promotional campaigns for a $70M annual account — overseeing ATL, BTL, digital, and in-store activations.
Education
Certified Digital Marketing Professional at DMI Digital Marketing Institute – LumifyAI
September 1, 2025 - February 1, 2026Advanced AI for Digital Marketing at DMI Digital Marketing Institute – LumifyAI
January 11, 2030 - April 11, 2026Advanced Social Media Strategy with AI at DMI Digital Marketing Institute – LumifyAI
January 11, 2030 - April 11, 2026B.Sc. Engineering (Mechanical/Metallurgy) at College of Engineering, University of Technology
January 1, 2006 - January 1, 2010Qualifications
Certified Digital Marketing Professional
September 1, 2025 - February 1, 2026Advanced AI for Digital Marketing
January 11, 2030 - April 11, 2026Advanced Social Media Strategy with AI
January 11, 2030 - April 11, 2026Industry Experience
Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services
Experience Level
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