Lead corporate social strategy including influencer activations, editorial calendars, and cross-channel content; manage Sprout Social for influencer campaign execution and insights. Develop creative briefs, monitor brand mentions/sentiment, and deliver performance reporting to align creator content with business KPIs. Collaborated cross-functionally with creative, strategy, and influencer teams to translate cultural insights, social trends, and community conversations into impactful visual narratives and campaign moments. Led client-facing strategy presentations, campaign reporting, and day-to-day relationship management, ensuring alignment between creative execution, brand goals, and measurable social impact. Organic social expert in work in QSR (Church's Chicken), B2B and CPG brands

Social Account Lead at Moroch Advertising Agency

February 1, 2014 - October 1, 2016

Led social strategy and execution for Moroch clients, defining social content calendars, campaign activations, and influencer collaborations. Managed client relationships, defined KPIs, and delivered reporting on social performance. Collaborated with creative and strategy teams to translate brand goals into compelling social narratives.

Social Account Lead at Bread & Butter Public Relations

October 1, 2016 - July 1, 2018

Led social media programs and client communications for PR-driven campaigns, including influencer partnerships, content calendars, and cross-channel promotion for agency clients.

Digital Marketing / Social Media Lead at Entercom Radio

December 31, 2012 - December 31, 2013

Freelance role focusing on digital marketing for radio brand partners, including social campaigns, content creation, and coordination with vendors and clients.

Senior Marketer at PepsiCo

July 5, 2018 - December 23, 2022

Lead conception to finished creative assets for social and digital media initiatives, increasing consumer engagement by 40% or more year over year Created social media strategies and managed social media pages for 10+ platforms for global brands with 100K+ followers such as Cheetos, Doritos, Cap’n Crunch, and more based on trends, predictions, sales, consumer insights, analytics, and competitive analysis Created social strategies and managed pages for global brands (Cheetos, Doritos, Cap’n Crunch) with 100K+ followers, integrating influencer programs via Popular Pays and Mavrck. Led 360° campaigns from conception to launch, increasing engagement 40%+ YoY through trenddriven influencer partnerships Played integral part in 360 campaigns for national launch campaigns for global clients such as Cheetos, Bubbly, Tostitos, Cap’n Crunch and more Participated on agency’s DEI bord for LGBTQIA+ representation