Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Aditya Mittal, a senior data analyst with nearly 5 years of experience across technology and consulting, specializing in advertising technology. I excel at translating complex data into clear, decision-ready narratives for diverse business stakeholders, using SQL, Tableau, and scalable data pipelines to drive measurable outcomes. I thrive in cross-functional, fast-paced environments and enjoy building dashboards, automating alerts, and delivering actionable insights that improve efficiency and budget performance. I’m always eager to mentor teammates and share best practices to grow data-driven decision making across teams.…I'm Aditya Mittal, a senior data analyst with nearly 5 years of experience across technology and consulting, specializing in advertising technology. I excel at translating complex data into clear, decision-ready narratives for diverse business stakeholders, using SQL, Tableau, and scalable data pipelines to drive measurable outcomes. I thrive in cross-functional, fast-paced environments and enjoy building dashboards, automating alerts, and delivering actionable insights that improve efficiency and budget performance. I’m always eager to mentor teammates and share best practices to grow data-driven decision making across teams.

Aditya Mittal

AI Prompt Engineer, Audio Transcriber, Copywriter, +5





I'm Aditya Mittal, a senior data analyst with nearly 5 years of experience across technology and consulting, specializing in advertising technology. I excel at translating complex data into clear, decision-ready narratives for diverse business stakeholders, using SQL, Tableau, and scalable data pipelines to drive measurable outcomes. I thrive in cross-functional, fast-paced environments and enjoy building dashboards, automating alerts, and delivering actionable insights that improve efficiency and budget performance. I’m always eager to mentor teammates and share best practices to grow data-driven decision making across teams.…I'm Aditya Mittal, a senior data analyst with nearly 5 years of experience across technology and consulting, specializing in advertising technology. I excel at translating complex data into clear, decision-ready narratives for diverse business stakeholders, using SQL, Tableau, and scalable data pipelines to drive measurable outcomes. I thrive in cross-functional, fast-paced environments and enjoy building dashboards, automating alerts, and delivering actionable insights that improve efficiency and budget performance. I’m always eager to mentor teammates and share best practices to grow data-driven decision making across teams.

Available to hire

I’m Aditya Mittal, a senior data analyst with nearly 5 years of experience across technology and consulting, specializing in advertising technology. I excel at translating complex data into clear, decision-ready narratives for diverse business stakeholders, using SQL, Tableau, and scalable data pipelines to drive measurable outcomes.

I thrive in cross-functional, fast-paced environments and enjoy building dashboards, automating alerts, and delivering actionable insights that improve efficiency and budget performance. I’m always eager to mentor teammates and share best practices to grow data-driven decision making across teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Data Analyst at Criteo

October 1, 2024 - Present

Led a SQL-based alerting system to flag overspending, traffic/sales dips, ICPC spikes, and feed failures using dynamic Yes/No logic. Integrated daily/weekly/monthly tracking into regional dashboards and collaborated with global teams for centralized ingestion. Built automated pipelines to export flagged data to enable Python-based global rollout. Achieved ~40% reduction in manual effort and 15–20% budget efficiency gains, enabling scalable global adoption across regions.

Data Analyst at Criteo

April 1, 2022 - September 30, 2024

Tableau dashboards for Campaign Reporting: Built 2–3 dashboards with automated pipelines, covering 20+ retailers and audience extension KPIs; tracked ROAS, CPO, PC1/PC7/PC30 sales and other attribution metrics; replaced ad-hoc ticketing with real-time access, reducing manual workload by 50% and speeding decision-making. Post-Campaign Performance Deck Automation: Automated decks via Python + Slack, populating KPIs like CTR, CPM, geo reach, creative & inventory metrics; supported campaign types with customized templates; reduced manual effort by 70% and scaled delivery across 200+ campaigns. Automated Email Alerting System for Agencies: Real-time alerting for performance and spend monitoring across India, Australia, and SEA; used market-specific SQL triggers for 200+ campaigns with tailored reporting; reduced AX requests from 16 to 7/week, saving 20+ hours/week. JIRA Ticket Similarity System: Built a semantic search tool to identify similar past tickets using keywords and campaign cont

Consultant at Fractal Analytics

October 1, 2020 - March 31, 2022

Territory Optimization & Capacity Planning: Led a territory optimization initiative to maximize sales impact while minimizing cost, using key performance metrics to evaluate effectiveness; recommended resource realocation and deployment strategies to improve coverage efficiency and operational alignment. Sales Forecasting with ARIMA: Built an ARIMA(3,0,3) model to forecast quarterly sales with MAPE 10% (train) and 15–18% (test); integrated the model into Salesforce Einstein Platform to transform it from a black box to a transparent tool, improving end-user understanding and trust.