I am a results-driven category and commercial strategy professional with experience leading growth initiatives across agro-inputs and homecare portfolios. I use business analysis, market insights, pricing strategy, trade marketing, and performance reporting to improve profitability, strengthen product positioning, and support sound commercial decisions. In my recent roles, I have delivered measurable growth in volume, revenue, and added value through effective category planning and data-driven execution.
I enjoy working collaboratively with sales, supply chain, and leadership teams to turn insights into practical business outcomes. My strengths include analyzing ERP, Excel, and Power BI data, identifying market opportunities, optimizing product mix and pricing, and coordinating marketing and merchandising initiatives. I am also passionate about developing people, improving processes, and building strategies that create sustainable market impact.
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