A multidisciplinary Art Director and Graphic Designer with two decades of extensive experience in branding, visual strategy, and digital design. Living and breathing the intersection of classic design and advanced technology, Sivan specializes in visual storytelling for complex brands and developing comprehensive visual languages. Her work seamlessly blends precise typography, bold color palettes, and rich creative management. In recent years, she has emerged as a compelling voice in the field of AI for designers, researching and integrating generative AI tools as creative partners that elevate human imagination. Alongside her professional practice, Sivan is dedicated to mentoring the next generation of creatives, frequently serving as a guest critic in design reviews for students.

Sivan Darmon Pritsker

A multidisciplinary Art Director and Graphic Designer with two decades of extensive experience in branding, visual strategy, and digital design. Living and breathing the intersection of classic design and advanced technology, Sivan specializes in visual storytelling for complex brands and developing comprehensive visual languages. Her work seamlessly blends precise typography, bold color palettes, and rich creative management. In recent years, she has emerged as a compelling voice in the field of AI for designers, researching and integrating generative AI tools as creative partners that elevate human imagination. Alongside her professional practice, Sivan is dedicated to mentoring the next generation of creatives, frequently serving as a guest critic in design reviews for students.

Available to hire

A multidisciplinary Art Director and Graphic Designer with two decades of extensive experience in branding, visual strategy, and digital design. Living and breathing the intersection of classic design and advanced technology, Sivan specializes in visual storytelling for complex brands and developing comprehensive visual languages. Her work seamlessly blends precise typography, bold color palettes, and rich creative management.

In recent years, she has emerged as a compelling voice in the field of AI for designers, researching and integrating generative AI tools as creative partners that elevate human imagination. Alongside her professional practice, Sivan is dedicated to mentoring the next generation of creatives, frequently serving as a guest critic in design reviews for students.

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Language

Hebrew (modern)
Fluent
English
Fluent
French
Beginner

Work Experience

Studio Manager & Art Director at Signature-It
January 1, 2025 - Present
Led a studio of 7 designers, overseeing complex visual languages and brand identities for global clients, international conferences, and conceptual office interiors. Directed design for digital campaigns, social media, and editorial production. Integrated Generative AI tools to optimize workflows and output.
Chief Designer at The Jerusalem Post
January 1, 2023 - January 1, 2025
In charge of brand design, graphic language, and major conferences worldwide. Developed a curriculum for English and AI, and managed digital campaigns, newsletters, landing pages, and editorial production.
Art & Creative Director at B-Cure Laser
January 1, 2021 - January 1, 2023
Created corporate ID and assets, implemented brand style across products and UX/UI. Led digital and social campaigns to increase sales; designed business presentations, exhibitions, and interior workspaces; led professional photoshoot days.
Art Director & Digital Designer at WEB3d
January 1, 2019 - January 1, 2020
Design of user interfaces, websites, landing pages, presentations, and social marketing materials.
Art Director & Senior Designer at Lam-Margalit Shefi Agency
January 1, 2015 - January 1, 2019
Creative concepts and production of campaigns, brand books, and corporate ID. Focused on interior design, illustration, and strategic collaboration with marketing managers.
Independent Art Director & Designer at Independent
January 1, 2013 - Present
Providing branding and identity design for various small and medium businesses, delivering unique products to achieve client success.
Art Director & Studio Manager at Shefi Advertising Agency
January 1, 2010 - January 1, 2013
Led a creative team of designers and copywriters. Directed accounts and produced comprehensive campaigns, presentations, and brand books.

Education

UX/UI at Netcraft
January 1, 2015 - April 11, 2026
CS Adobe Course at Mentor Haifa
January 1, 2009 - April 11, 2026
B.Ed. Graphic Design at WIZO Haifa Academy
January 1, 2000 - January 1, 2003

Qualifications

UX/UI – Netcraft
January 1, 2015 - April 11, 2026
CS Adobe Course – Mentor Haifa
January 1, 2009 - April 11, 2026
B.Ed. Graphic Design – WIZO Haifa Academy
January 1, 2000 - January 1, 2003

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other