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I'm Rodrigo Custodio, a Senior Graphic Designer and Creative Director with 15+ years leading brand identity, digital design, campaign development, and multimedia production across agency, healthcare, energy, and B2B environments. I have directed creative systems for more than 200 brands across North America, Europe, and Latin America, while building high-performing in-house and agency-style design operations. I combine advanced art direction, typography, visual systems thinking, and cross-channel execution with AI-enhanced workflows that reduce production time, improve consistency, and eliminate outside vendor dependence. I thrive collaborating across global teams, aligning stakeholders, and delivering high-quality, scalable design solutions that support brand growth and market impact.…I'm Rodrigo Custodio, a Senior Graphic Designer and Creative Director with 15+ years leading brand identity, digital design, campaign development, and multimedia production across agency, healthcare, energy, and B2B environments. I have directed creative systems for more than 200 brands across North America, Europe, and Latin America, while building high-performing in-house and agency-style design operations. I combine advanced art direction, typography, visual systems thinking, and cross-channel execution with AI-enhanced workflows that reduce production time, improve consistency, and eliminate outside vendor dependence. I thrive collaborating across global teams, aligning stakeholders, and delivering high-quality, scalable design solutions that support brand growth and market impact.

Rodrigo Custodio

Creative Director, Art Director, Graphic Designer, +2

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I'm Rodrigo Custodio, a Senior Graphic Designer and Creative Director with 15+ years leading brand identity, digital design, campaign development, and multimedia production across agency, healthcare, energy, and B2B environments. I have directed creative systems for more than 200 brands across North America, Europe, and Latin America, while building high-performing in-house and agency-style design operations. I combine advanced art direction, typography, visual systems thinking, and cross-channel execution with AI-enhanced workflows that reduce production time, improve consistency, and eliminate outside vendor dependence. I thrive collaborating across global teams, aligning stakeholders, and delivering high-quality, scalable design solutions that support brand growth and market impact.…I'm Rodrigo Custodio, a Senior Graphic Designer and Creative Director with 15+ years leading brand identity, digital design, campaign development, and multimedia production across agency, healthcare, energy, and B2B environments. I have directed creative systems for more than 200 brands across North America, Europe, and Latin America, while building high-performing in-house and agency-style design operations. I combine advanced art direction, typography, visual systems thinking, and cross-channel execution with AI-enhanced workflows that reduce production time, improve consistency, and eliminate outside vendor dependence. I thrive collaborating across global teams, aligning stakeholders, and delivering high-quality, scalable design solutions that support brand growth and market impact.

Available to hire

I’m Rodrigo Custodio, a Senior Graphic Designer and Creative Director with 15+ years leading brand identity, digital design, campaign development, and multimedia production across agency, healthcare, energy, and B2B environments. I have directed creative systems for more than 200 brands across North America, Europe, and Latin America, while building high-performing in-house and agency-style design operations. I combine advanced art direction, typography, visual systems thinking, and cross-channel execution with AI-enhanced workflows that reduce production time, improve consistency, and eliminate outside vendor dependence.

I thrive collaborating across global teams, aligning stakeholders, and delivering high-quality, scalable design solutions that support brand growth and market impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Advanced

Spanish; Castilian

Advanced

Work Experience

Senior Creative Director - Global Brand and Digital at Ascend SC / Sumitomo Corporation Tubular Energy

January 1, 2022 - Present

Own end-to-end creative direction for a global brand across presentations, campaigns, digital assets, video, motion graphics, and executive materials. Built and led an in-house creative studio delivering design, animation, UX/UI, copywriting, branding, and digital production for worldwide markets. Developed AI-powered visualization and multilingual voice-over systems reducing production time and costs by 60% while maintaining brand consistency. Led international trade shows, product launches, and executive communications across 10+ countries. Unified messaging and visual identity across North America, UK, Europe, and the Middle East, and produced technical explainers and 3D animations.

Chief Creative Officer at ZNA Agency

January 1, 2019 - December 31, 2021

Directed global creative strategy for 200+ brands across the U.S., Europe, and Latin America. Led multidisciplinary teams delivering brand identity systems, campaigns, websites, and multimedia production at scale. Established creative standards, QA processes, and team structures for a high-volume international client portfolio.

Graphic and Web Design Manager at RemoteMD

January 1, 2021 - December 31, 2022

Rebuilt complete brand identity and digital presence for a telehealth company entering a growth market. Produced multi-channel creative assets, UX/UI frameworks, and digital communication materials across patient-facing and internal stakeholder channels. Managed the full design and digital production pipeline across brand, web, and communications.

Senior Creative Manager at Lisanne Wellness Center

January 1, 2019 - December 31, 2020

Led branding, digital marketing, and multimedia content supporting major healthcare expansion. Developed patient engagement campaigns and visual communication strategies across digital and print.

Marketing Communications Manager at Advanced Fertility Center of Texas

January 1, 2016 - December 31, 2020

Managed digital communication, video content, and brand strategy for a leading fertility center. Created educational content and marketing materials that strengthened patient engagement and brand trust.

Senior Art Director at Golden Corp GM5

January 1, 2011 - December 31, 2013

Directed creative production for major national brands across print, digital, and outdoor campaigns. Led art direction for high-profile advertising initiatives requiring consistent visual excellence across channels.