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I am a communications and creative strategy professional with a track record leading brand identities, multi-channel campaigns, and editorial content for design, architecture, and cultural organizations. I enjoy turning complex projects into clear, engaging narratives, building cross-functional teams, and shaping brand voices that resonate across websites, social media, and press. Over the years I have led strategies at Gehl and SPACE10, managed international teams of designers and writers, and contributed to academia through roles at the University of Applied Arts Vienna. I thrive in collaborative environments that blend design, storytelling, and impact.…I am a communications and creative strategy professional with a track record leading brand identities, multi-channel campaigns, and editorial content for design, architecture, and cultural organizations. I enjoy turning complex projects into clear, engaging narratives, building cross-functional teams, and shaping brand voices that resonate across websites, social media, and press. Over the years I have led strategies at Gehl and SPACE10, managed international teams of designers and writers, and contributed to academia through roles at the University of Applied Arts Vienna. I thrive in collaborative environments that blend design, storytelling, and impact.

Virginia Lui

Creative Director, Graphic Designer, Copywriter, +2

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I am a communications and creative strategy professional with a track record leading brand identities, multi-channel campaigns, and editorial content for design, architecture, and cultural organizations. I enjoy turning complex projects into clear, engaging narratives, building cross-functional teams, and shaping brand voices that resonate across websites, social media, and press. Over the years I have led strategies at Gehl and SPACE10, managed international teams of designers and writers, and contributed to academia through roles at the University of Applied Arts Vienna. I thrive in collaborative environments that blend design, storytelling, and impact.…I am a communications and creative strategy professional with a track record leading brand identities, multi-channel campaigns, and editorial content for design, architecture, and cultural organizations. I enjoy turning complex projects into clear, engaging narratives, building cross-functional teams, and shaping brand voices that resonate across websites, social media, and press. Over the years I have led strategies at Gehl and SPACE10, managed international teams of designers and writers, and contributed to academia through roles at the University of Applied Arts Vienna. I thrive in collaborative environments that blend design, storytelling, and impact.

Available to hire

I am a communications and creative strategy professional with a track record leading brand identities, multi-channel campaigns, and editorial content for design, architecture, and cultural organizations. I enjoy turning complex projects into clear, engaging narratives, building cross-functional teams, and shaping brand voices that resonate across websites, social media, and press.

Over the years I have led strategies at Gehl and SPACE10, managed international teams of designers and writers, and contributed to academia through roles at the University of Applied Arts Vienna. I thrive in collaborative environments that blend design, storytelling, and impact.

Skills

Copywriting

Figma

Experience Level

Copywriting

Expert

Figma

Expert

Language

English

Fluent

German

Fluent

Danish

Advanced

Work Experience

Communications Manager at Gehl

January 1, 2025 - Present

Develop communication strategies in alignment with overall company development targets; plan activities including project launches and implement systems that perform the work and fulfill the mission and goals of the communications strategy efficiently and effectively; ensure communications/PR/marketing materials/social media content reflect the office’s brand, ethos, values, and tone of voice; maintain the office’s online presence including website and all channels, tracking social media performance and overseeing production of regular analytic reports; curate project messages by writing/editing project narratives in collaboration with project teams; secure press coverage and oversee production of press summaries; manage awards pipeline, including vetting, prioritization and production of submittals

Project Manager & Senior Creative Strategist at Gehl

January 1, 2023 - January 1, 2025

Represent Gehl at media events and project launches as a ‘face’ of the firm, while also leading office and project tours with clients and media; provide mentorship, training, and support to junior team members; give active support in Gehl’s international growth strategy

Creative Content Lead at SPACE10

January 1, 2020 - January 1, 2023

Art direct and execute high level creative assets from concept to delivery; develop communication strategies that meet performance and brand objectives; direct and lead a team of international graphic designers, 3D motion designers, photographers and videographers; create and develop cross-channel campaigns including brand awareness and lead campaigns across all markets and channels; manage content calendar to ensure regular content across digital channels; work cross-functionally with internal teams to ensure consistency in all brand communication; expand company visual identity and representation guidelines; stay up-to-date with digital trends and initiate new, innovative ways of storytelling

Architect at Neeson Murcutt Architects

January 1, 2014 - January 1, 2015

Worked on a variety of architecture projects from design to construction phase including The Australian Museum, St Columba's Primary School, Epson Road Apartments, Kempsey Head Surf Life Saving Club; design and technical drawings, model making, 3D digital modelling and rendering and photography

Head of Department for Anti-racist Interventions at University of Applied Arts Vienna

January 1, 2018 - January 1, 2019

Offered workshops to further racial justice education; curated yearly program for anti-racist theory and research; mediated conflicts between students and professors related to institutional discrimination

Editor & Designer at Vienna Contemporary Art Fair

January 1, 2017 - January 1, 2020

Research, write, and edit content for viennacontemporary magazine ensuring a regular stream of both local and international art news; oversee all external communications to ensure alignment with brand identity and tone of voice