Hi, I’m Kreeshay Kumar, a 23-year-old marketing graduate with a passion for music and digital media. Over the past five years I founded Rap Eras, an Instagram account that has grown from zero to over 567,000 followers organically. This journey has given me a deep understanding of social media algorithms, trends, and industry norms, along with hands-on skills in content creation, engagement strategies, and brand partnerships. My work blends hip-hop culture with creative marketing. I’ve built strong relationships with major labels and artists, developed content strategies and campaigns, and collaborated with teams to deliver engaging content that resonates with audiences and drives growth. I’m excited to bring energy, creativity, and a collaborative mindset to new roles.…

Kreeshay Kumar

Hi, I’m Kreeshay Kumar, a 23-year-old marketing graduate with a passion for music and digital media. Over the past five years I founded Rap Eras, an Instagram account that has grown from zero to over 567,000 followers organically. This journey has given me a deep understanding of social media algorithms, trends, and industry norms, along with hands-on skills in content creation, engagement strategies, and brand partnerships. My work blends hip-hop culture with creative marketing. I’ve built strong relationships with major labels and artists, developed content strategies and campaigns, and collaborated with teams to deliver engaging content that resonates with audiences and drives growth. I’m excited to bring energy, creativity, and a collaborative mindset to new roles.…

Available to hire

Hi, I’m Kreeshay Kumar, a 23-year-old marketing graduate with a passion for music and digital media. Over the past five years I founded Rap Eras, an Instagram account that has grown from zero to over 567,000 followers organically. This journey has given me a deep understanding of social media algorithms, trends, and industry norms, along with hands-on skills in content creation, engagement strategies, and brand partnerships.

My work blends hip-hop culture with creative marketing. I’ve built strong relationships with major labels and artists, developed content strategies and campaigns, and collaborated with teams to deliver engaging content that resonates with audiences and drives growth. I’m excited to bring energy, creativity, and a collaborative mindset to new roles.

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Language

English
Fluent

Work Experience

Owner & Founder at Rap Eras
June 1, 2018 - Present
Founded Rap Eras and grew a thriving Instagram presence from 0 to over 567,000 followers organically; developed social media strategies, content creation workflows (including imagery, reels, captions), engagement tactics, and brand partnerships with major labels and agencies. Built relationships with major music labels and artists, producing content across cover art, reels, captions, and promotional materials; expanded reach to millions of impressions across platforms.
Marketing Intern
April 1, 2023 - June 1, 2023
Internship focusing on managing marketing budgets, budget control to ensure efficient resource allocation, crafting engaging social media copy, tailoring messaging for target audiences, researching and selecting influencers for content promotion, and coordinating with interdisciplinary teams to develop strategic plans and ensure client satisfaction (notable clients include The Weeknd, OVO, and Atlantic Records).

Education

Bachelor of Marketing at University of Auckland
January 1, 2021 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other