I’m a Product Designer focused on turning complex ideas into clear, meaningful digital experiences. I connect product strategy, UX/UI, and brand through cohesive visual systems—so what we build is not only useful, accessible, and engaging, but also feels intentional from concept to execution. I enjoy 0→1 challenges and end-to-end work: defining product direction, shaping user journeys and information architecture, prototyping, and delivering polished UI. With a background in graphic design and art direction, I collaborate closely with founders and developers to bridge strategy, technology, and design—and I’m especially passionate about inclusive experiences for people with different levels of digital confidence and access to technology.…

Lucila Marti Fuster

I’m a Product Designer focused on turning complex ideas into clear, meaningful digital experiences. I connect product strategy, UX/UI, and brand through cohesive visual systems—so what we build is not only useful, accessible, and engaging, but also feels intentional from concept to execution. I enjoy 0→1 challenges and end-to-end work: defining product direction, shaping user journeys and information architecture, prototyping, and delivering polished UI. With a background in graphic design and art direction, I collaborate closely with founders and developers to bridge strategy, technology, and design—and I’m especially passionate about inclusive experiences for people with different levels of digital confidence and access to technology.…

Available to hire

I’m a Product Designer focused on turning complex ideas into clear, meaningful digital experiences. I connect product strategy, UX/UI, and brand through cohesive visual systems—so what we build is not only useful, accessible, and engaging, but also feels intentional from concept to execution.

I enjoy 0→1 challenges and end-to-end work: defining product direction, shaping user journeys and information architecture, prototyping, and delivering polished UI. With a background in graphic design and art direction, I collaborate closely with founders and developers to bridge strategy, technology, and design—and I’m especially passionate about inclusive experiences for people with different levels of digital confidence and access to technology.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Product Designer
September 1, 2025 - Present
Digital product design from 0→1, covering product strategy, concept definition, UX/UI, and final execution. Develops user journeys aligned with user needs and business goals, and translates complex ideas into clear, intuitive, and scalable digital products across information architecture, user flows, wireframes, prototyping, and visual design. Connects brand, product, and digital experience through cohesive visual systems. Collaborates with founders, developers, and multidisciplinary teams to take products from idea to reality.
Product & Experience Designer at Bridge for Billions
January 1, 2024 - September 1, 2025
Designed entrepreneurship programme experiences and platform interactions for global brands including Coca-Cola, DoorDash, IKEA, and EDP. Led product and experience strategy connecting the Bridge for Billions platform with each programme’s needs and objectives. Delivered end-to-end experiences across UX/UI, platform, website, branding, and programme design with strong focus on accessibility and inclusion for users with different levels of digital confidence and access to technology. Developed brand identities and tailored visual systems per partner, and supported user acquisition and marketing strategies aligned to scalable social impact.
Product Designer / UX/UI Designer at Telefónica
September 1, 2022 - January 1, 2024
Designed digital products and experiences across Telefónica’s digital ecosystem. Created web experiences and interactive dashboards with focus on usability, accessibility, and information architecture. Used analysis of user behaviour and digital performance data to inform UX decisions and improve engagement. Collaborated with cross-functional teams to translate business and user needs into clear digital experiences, including major initiatives such as Mobile World Congress and Metaverse Day.
Digital & UX/UI Designer at ServicePlan
April 1, 2022 - September 1, 2022
Produced digital marketing strategies and UX/UI-focused experiences that translate creative concepts into engaging digital campaigns and activations. Designed digital touchpoints across channels while maintaining UX/UI consistency. Partnered with creative, strategy, and account teams to turn brand objectives into digital experiences and communication concepts.
HR & Team Support (activities) at INCOEM HR CONSULTING
January 1, 2020 - January 1, 2022
Supported internal people- and organization-related activities, including team building sessions and personnel selection. Contributed to improved team cohesion and internal organization.
HR Consulting (support activities) at INCOEM HR Consulting
January 1, 2020 - January 31, 2022
I supported team-building sessions and personnel selection activities, contributing to improved team cohesion and internal organization.
at INCOEM HR CONSULTING
January 1, 2020 - January 1, 2022
Supported team-building sessions and participated in personnel selection and other human resources activities to contribute to improved team cohesion and internal organization.

Education

Master’s in Art Direction at University of Michigan (UX Research) / Master’s Art Direction (Zink Project)
January 1, 2023 - January 1, 2024
Degree in Graphic Design at Zink Project
January 1, 2021 - March 1, 2022
Degree in Industrial Design at UPV (Universitat Politècnica de València)
September 1, 2016 - June 1, 2020
Master’s in Art Direction at University of Michigan (UX Research) / Coursera (programming-specific training)
January 1, 2021 - March 31, 2022
Degree in Graphic Design at Zink Project
September 1, 2018 - March 31, 2022
Degree in Industrial Design at EASD (Valencia) / UPV
September 1, 2016 - June 30, 2020
Master’s in Art Direction at Coursera / Zink Project
July 1, 2021 - March 1, 2022
Degree in Graphic Design at EASD
September 1, 2018 - June 1, 2022
Degree in Industrial Design at UPV
September 1, 2016 - June 1, 2020

Qualifications

UX Strategy (Founderz)
September 1, 2025 - January 1, 2026
UX Research (Coursera)
January 1, 2025 - October 1, 2025
Google UX Design (Coursera)
January 1, 2023 - December 1, 2023
Generative AI for Creatives (Founderz)
September 1, 2025 - January 1, 2026
UX Strategy (Generative AI for Creatives)
September 1, 2025 - January 31, 2026
UX Research (Coursera - UX Strategy)
January 1, 2025 - October 31, 2025
Google UX Design (Coursera)
January 1, 2023 - December 31, 2023
Generative AI / creatives training (Generative AI for Creatives Founderz)
September 1, 2025 - January 31, 2026
UX Research (University of Michigan)
January 1, 2023 - January 31, 2024
Master’s in Art Direction (Zink Project)
July 1, 2021 - March 31, 2022
Generative AI for Creatives (Founderz)
September 1, 2025 - January 1, 2026
UX Strategy (Coursera)
January 1, 2025 - October 1, 2025
Google UX Design (Coursera)
January 1, 2023 - December 1, 2023
UX Research (University of Michigan)
January 1, 2023 - January 1, 2024

Industry Experience

Software & Internet, Telecommunications, Education, Media & Entertainment, Retail, Professional Services, Non-Profit Organization, Consumer Goods

Skills

Experience Level