I work in digital communication and PR within the fashion, lifestyle, and entertainment industries. I have experience in talent management, influencer marketing, and social media strategy, developing projects for national and international brands and agencies. I currently work as a freelance, supporting creative, results-driven communication strategies.

Giuliana Accardi

I work in digital communication and PR within the fashion, lifestyle, and entertainment industries. I have experience in talent management, influencer marketing, and social media strategy, developing projects for national and international brands and agencies. I currently work as a freelance, supporting creative, results-driven communication strategies.

Available to hire

I work in digital communication and PR within the fashion, lifestyle, and entertainment industries. I have experience in talent management, influencer marketing, and social media strategy, developing projects for national and international brands and agencies. I currently work as a freelance, supporting creative, results-driven communication strategies.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Digital PR & New Business Freelance at W/agencies
January 1, 2026 - Present
SMM & SMS Freelance
December 1, 2025 - Present
Senior Talent & Project Manager
February 1, 2025 - December 1, 2025
Senior Talent & Project Manager at Vera Srl
December 1, 2025 - Present
Strategic and operational management of talent roster; development and coordination of communication projects and advertising campaigns with national and international brands; direct relations with clients and agencies to define briefs, timelines, and KPIs; scouting and development of new talent, onboarding and growth strategies; budget management and negotiation of collaboration contracts; editorial planning and creative support for social media content and brand activations.
Celebrity & Digital PR & SMM at Domingo Communication Srl
December 1, 2021 - January 31, 2025
Digital PR Strategy & Activities across food, fashion, eyewear, jewelry and music; influencer marketing projects & product seeding; daily Digital PR appointments and during agency press week; Social Media Management (graphics and copywriting) and monitoring of TikTok trends, talents and KOLs; Brand analysis, social media strategy, social media settings, special projects and Digital PR activities; Web & Newsletter copywriting; social team management; coordination of content creation for trade shows (PITTI IMMAGINE) and campaigns involving influencers or talent; organization of events related to integrated brand strategy (during MFW and more).
Press Office & Digital PR & Social Media Manager at Cup Studio s.n.c.
October 1, 2020 - December 1, 2021
Social Media Management (graphics and copywriting); Digital PR activities; Press office activities; creation of newsletters (copy+graphics).
Junior PR South-East Europe and Middle East at Giuseppe Zanotti SpA
June 1, 2019 - March 1, 2020
Press Office (print & web) - appointments with stylists, VIPs, KOLs, talents; monitoring worldwide clipping, influencers & celebrity releases; production of press newsletters for South-East Europe & Middle East and monthly worldwide newsletter for internal use; shooting support for visual merchandising.
Curricular internship - fashion press office at Donatella Zini e Studio
June 1, 2018 - December 1, 2018

Education

Master's Degree in Management of Made in Italy. Consumption and Communication of Fashion Design and Luxury at IULM (University of Languages and Communication)
November 1, 2017 - May 1, 2018
Bachelor's degree in Design and Fashion Disciplines at University E-CAMPUS, Novedrate (CO)
September 1, 2014 - December 1, 2017
Scenographer course - Managing organization at A.C.A.S. of Palermo
June 1, 2014 - December 1, 2014
High school diploma - Liceo artistico Eustachio Catalano (PA), project "Michelangelo" sculpture and plastic decoration at Liceo artistico Eustachio Catalano (PA)
September 1, 2008 - July 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services